Comfort Suites

9700 Dallas Pkwy, Frisco, Texas · Collin County · room revenue measured from state hotel occupancy tax filings, through May 2026.

$2.6M
FY2025 room revenue
-2.9%
Trailing 12 months vs prior
120
Registry rooms
$22k
Revenue per room, TTM
#22 of 34
Hotels in Frisco, by revenue
Wc Plaza Hotel, Lp
Operating entity (tax permit)

2025 monthly room revenue

state filings
$100k$200k$300kJan 2025: $223,583JanFeb 2025: $196,843FebMar 2025: $234,942MarApr 2025: $233,481AprMay 2025: $261,613MayJun 2025: $267,973JunJul 2025: $246,442JulAug 2025: $215,318AugSep 2025: $193,512SepOct 2025: $210,226OctNov 2025: $201,170NovDec 2025: $157,987Dec

Room receipts reported to the Texas Comptroller.

Monthly filings back to 2017

This page shows the latest complete fiscal year. The full monthly revenue series back to January 2017, statewide comparisons, and revenue-per-room screens are free with an account.

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Filing history

tax permit registrations

This building has filed under 2 entities. The permit holder is the operator, not necessarily the fee owner; an entity change usually marks a sale or a management change.

Jan 2017 to presentWc Plaza Hotel, Lp · current operator
Jan 2026 to presentVirk Heritage Hospitality, LLC · filed as Comfort Suites Frisco · current operator

Hotels in Frisco

top 10 by revenue
#HotelRoomsTTM revenueYoY
1Omni Pga Frisco Resort LLC500$51.7M+12.8%
2Frisco Silver Star Hotel300$22.7M+1.4%
3The Westin Dallas Stonebriar Golf Resort & Spa302$18.2M+0.9%
4Embassey Suites Frisco330$15.0M-12.3%
5Hyatt Regency Frisco - Dallas303$14.9M+4.3%
6Hall Park Hotel224$14.9M
7Residence Inn Dallas Frisco150$13.5M-0.4%
8Sheraton Stonebriar Hotel168$7.2M-6.9%
9Canopy Frisco Station150$6.9M+7.6%
10Drury Inn & Suites - Frisco185$6.2M+12.5%
22Comfort Suites120$2.6M-2.9%

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Methodology. This page covers one building: when a hotel changes filing entities, every registration at the address appears in the filing history and revenue sums across them, while rooms count once. The filing entity is the operator holding the tax permit, not necessarily the fee owner. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Figures are our interpretation of public state records and are not a valuation or investment advice.

Frisco market report · All Texas hotel markets