Wylie, Texas hotel market

Collin County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$5.4M
Room revenue, trailing 12 months
+31.9%
vs prior 12 months
$71
Market RevPAR, TTM*
3
Hotels filing room tax
210
Registry rooms
+2
Rooms added YoY
10.4%
Short-term-rental share
Demand momentumVery highSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceHigh

Quarterly hotel room revenue

state filings
$1.0M$2.0M2017 Q1: $230,94620172017 Q2: $261,0872017 Q3: $256,3362017 Q4: $282,0022018 Q1: $486,07020182018 Q2: $686,1262018 Q3: $658,7822018 Q4: $629,5872019 Q1: $595,20820192019 Q2: $663,0062019 Q3: $710,7502019 Q4: $805,4132020 Q1: $624,77920202020 Q2: $683,8822020 Q3: $818,4252020 Q4: $692,6762021 Q1: $765,36520212021 Q2: $1,917,5892021 Q3: $1,165,1572021 Q4: $928,2482022 Q1: $923,06820222022 Q2: $1,178,6672022 Q3: $1,105,4932022 Q4: $1,038,2592023 Q1: $869,48620232023 Q2: $1,147,2502023 Q3: $1,219,5412023 Q4: $1,046,3032024 Q1: $946,37820242024 Q2: $1,309,6212024 Q3: $1,019,8512024 Q4: $1,055,4482025 Q1: $841,30620252025 Q2: $1,115,0362025 Q3: $863,9952025 Q4: $1,379,2492026 Q1: $1,678,5632026$1.7M

Room receipts reported by Wylie hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
10%2017: 4% STR share'172018: 8.4% STR share2019: 9.2% STR share'192020: 10.5% STR share2021: 8.5% STR share'212022: 11.1% STR share2023: 12.2% STR share'232024: 12.8% STR share2025: 10.6% STR share'252026: 10.3% STR share (5 months)10.3%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Wylie

5 filing locations
5 hotelsCombined TTM $5.4MMedian $/key $19kMedian YoY +0.3%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Diya Prosperity Group LLCIndependent77$1.7M$1.8M$23k+0.3%Screen
Holiday Inn ExpressIHG80$1.0M$1.1M$14k-16.6%Screen
Comfort Inn & SuitesChoice51$899k$993k$19k+8.4%Screen
Holiday Inn Express WylienewIHG82$572k (3mo)$935k (6mo)Screen
Holiday Inn Express & SuitesnewIHG82$520k (4mo)Screen

Every hotel and motel filing state room tax in Wylie, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 210Added YoY +2New filing locations 2
Began filingHoliday Inn Express Wylie · 82 keys · first filings within the trailing year
Began filingHoliday Inn Express & Suites · 82 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$2.8M$318k10.3%
2025$4.2M$498k10.6%
2024$4.3M$635k12.8%
2023$4.3M$594k12.2%
2022$4.2M$528k11.1%
2021$4.8M$443k8.5%
2020$2.8M$329k10.5%
2019$2.8M$282k9.2%
2018$2.5M$225k8.4%
2017$1.0M$43k4%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Collin County context

Census ACS + CBP
Population (2023)1,116,601 · +37.6% since 2013
Median household income$117,588 · was $82,762 in 2013
Median age37.3
Finance and insurance71,091 employed · 2,137 establishments
Professional, scientific, and technical services65,294 employed · 5,605 establishments
Health care and social assistance64,349 employed · 4,398 establishments
Accommodation and food services49,751 employed · 2,668 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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