West Columbia, Texas hotel market

Brazoria County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$1.0M
Room revenue, trailing 12 months
-37.1%
vs prior 12 months
$10
Market RevPAR, TTM*
5
Hotels filing room tax
274
Registry rooms
-1
Rooms added YoY
1.8%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityWeakeningSTR spilloverLowData confidenceMedium

The growth rate excludes $167k in flagged single-month filing anomalies at 2 properties, where an amended filing lumped restated history into one month. Revenue totals are as filed.

Quarterly hotel room revenue

state filings
$500k$1.0M2017 Q1: $1,083,72620172017 Q2: $677,7862017 Q3: $737,3272017 Q4: $1,293,2122018 Q1: $1,008,14620182018 Q2: $720,5272018 Q3: $570,4832018 Q4: $543,1742019 Q1: $713,42520192019 Q2: $444,1402019 Q3: $616,6662019 Q4: $567,9152020 Q1: $645,36920202020 Q2: $274,1622020 Q3: $280,6892020 Q4: $330,5202021 Q1: $406,51220212021 Q2: $390,7982021 Q3: $375,2112021 Q4: $395,4782022 Q1: $366,45420222022 Q2: $402,8932022 Q3: $301,4012022 Q4: $306,9552023 Q1: $368,53720232023 Q2: $334,0782023 Q3: $309,7522023 Q4: $265,5502024 Q1: $326,87920242024 Q2: $272,4742024 Q3: $654,5262024 Q4: $499,2162025 Q1: $409,70420252025 Q2: $231,4412025 Q3: $224,5852025 Q4: $290,5102026 Q1: $230,0552026$230k

Room receipts reported by West Columbia hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
2%2017: 0.8% STR share'172018: 1.5% STR share2019: 2.3% STR share'192020: 2.5% STR share2021: 1.7% STR share'212022: 2.9% STR share2023: 1.4% STR share'232024: 1% STR share2025: 2% STR share'252026: 2.5% STR share (5 months)2.5%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in West Columbia

6 filing locations
6 hotelsCombined TTM $1.0MMedian $/key $8kMedian YoY
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Western InnnewIndependent41$158k (7mo)$319k$8kScreen
Executive Inn & SuitesIndependent27$274k$303k$11kScreen
America'S Best Value InnIndependent40$332k$302k$8kScreen
Columbia Lakes Resort HotelIndependent104$190k$110k$1kScreen
Western InnIndependent42$155k (6mo)$2k (1mo)Screen
Lakeview HotelIndependent62$0$0$0Screen

Every hotel and motel filing state room tax in West Columbia, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 274Added YoY -1New filing locations 1
Began filingWestern Inn · 41 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$456k$11k2.5%
2025$1.2M$23k2%
2024$1.8M$18k1%
2023$1.3M$18k1.4%
2022$1.4M$41k2.9%
2021$1.6M$28k1.7%
2020$1.5M$39k2.5%
2019$2.3M$56k2.3%
2018$2.8M$42k1.5%
2017$3.8M$31k0.8%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Brazoria County context

Census ACS + CBP
Population (2023)381,650 · +19.5% since 2013
Median household income$95,155 · was $67,603 in 2013
Median age36.5
Construction14,900 employed · 539 establishments
Accommodation and food services14,282 employed · 727 establishments
Health care and social assistance12,034 employed · 920 establishments
Other services (except public administration)5,228 employed · 655 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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