Victoria, Texas hotel market

Victoria County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$31.7M
Room revenue, trailing 12 months
-2.5%
vs prior 12 months
$47
Market RevPAR, TTM*
28
Hotels filing room tax
1,841
Registry rooms
-6
Rooms added YoY
4.6%
Short-term-rental share
Demand momentumFlatSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceMedium

The growth rate excludes $1.2M in flagged single-month filing anomalies at 1 property, where an amended filing lumped restated history into one month. Revenue totals are as filed.

Quarterly hotel room revenue

state filings
$5.0M$10.0M2017 Q1: $5,893,11120172017 Q2: $6,796,7242017 Q3: $8,233,1492017 Q4: $9,313,6362018 Q1: $8,275,79920182018 Q2: $8,361,7142018 Q3: $7,659,2492018 Q4: $7,685,2882019 Q1: $7,681,52820192019 Q2: $8,588,0272019 Q3: $7,468,7552019 Q4: $6,879,8872020 Q1: $6,526,23620202020 Q2: $4,571,4252020 Q3: $7,435,3202020 Q4: $6,208,7762021 Q1: $8,020,01720212021 Q2: $7,823,9852021 Q3: $7,430,8352021 Q4: $7,178,9772022 Q1: $7,488,87820222022 Q2: $7,900,8902022 Q3: $7,693,0212022 Q4: $7,206,0982023 Q1: $7,589,50420232023 Q2: $7,367,3812023 Q3: $7,003,3962023 Q4: $6,422,8302024 Q1: $7,371,69820242024 Q2: $7,951,2862024 Q3: $8,062,1302024 Q4: $7,659,8882025 Q1: $7,750,88720252025 Q2: $7,737,4212025 Q3: $8,578,1872025 Q4: $7,413,8232026 Q1: $7,523,5582026$7.5M

Room receipts reported by Victoria hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
2%4%2017: 1.4% STR share'172018: 1.5% STR share2019: 2.1% STR share'192020: 2.6% STR share2021: 2.8% STR share'212022: 2.6% STR share2023: 2.8% STR share'232024: 3.3% STR share2025: 4.2% STR share'252026: 4.2% STR share (5 months)4.2%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Victoria

31 filing locations
31 hotelsCombined TTM $31.7MMedian $/key $14kMedian YoY -3.7%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Homewood SuitesHilton109$3.8M$4.0M$37k+6.8%Screen
Hilton Garden InnHilton118$3.7M$3.7M$31k-3.8%Screen
Courtyard By Marriott VictoriaMarriott109$2.8M$2.8M$26k-3.7%Screen
Comfort Inn & SuitesChoice68$2.7M$2.7M$39kScreen
La Quinta Victoria SouthWyndham66$1.8M$1.8M$27k-1.6%Screen
Victoria Hospitality Partners LLCIndependent76$1.9M$1.8M$23k-22.4%Screen
Cw Victoria 1 Hospitality LLCIndependent82$1.6M$1.6M$20k+12.3%Screen
Hampton Inn VictoriaHilton68$1.6M$1.4M$21k-18.5%Screen
Quality Inn & SuitesChoice57$1.4M$1.4M$24k-11.3%Screen
Days InnWyndham64$794k$1.2M$19k+129.5%Screen

Every hotel and motel filing state room tax in Victoria, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 1,841Added YoY -6New filing locations 1
Began filingLa Quinta Inn Victoria · 130 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$13.2M$575k4.2%
2025$31.5M$1.4M4.2%
2024$31.0M$1.1M3.3%
2023$28.4M$816k2.8%
2022$30.3M$814k2.6%
2021$30.5M$892k2.8%
2020$24.7M$667k2.6%
2019$30.6M$662k2.1%
2018$32.0M$488k1.5%
2017$30.2M$431k1.4%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Victoria County context

Census ACS + CBP
Population (2023)91,281 · +3.6% since 2013
Median household income$70,101 · was $50,364 in 2013
Median age36.6
Health care and social assistance6,406 employed · 285 establishments
Accommodation and food services4,047 employed · 222 establishments
Other services (except public administration)2,028 employed · 212 establishments
Construction1,769 employed · 181 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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