Temple, Texas hotel market

Bell County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$38.2M
Room revenue, trailing 12 months
-15.0%
vs prior 12 months
$47
Market RevPAR, TTM*
34
Hotels filing room tax
2,208
Registry rooms
+100
Rooms added YoY
13.4%
Short-term-rental share
Demand momentumDecliningSupply pressureRisingDemand durabilityWeakeningSTR spilloverLowData confidenceMedium-high

Quarterly hotel room revenue

state filings
$5.0M$10.0M$15.0M2017 Q1: $6,212,91920172017 Q2: $7,377,4152017 Q3: $6,944,7432017 Q4: $5,969,3162018 Q1: $6,068,60220182018 Q2: $7,624,7132018 Q3: $6,967,5062018 Q4: $6,959,8612019 Q1: $7,194,50720192019 Q2: $8,548,0972019 Q3: $7,526,9752019 Q4: $7,595,5322020 Q1: $6,363,61620202020 Q2: $4,512,1262020 Q3: $5,861,7092020 Q4: $5,867,0592021 Q1: $7,795,91220212021 Q2: $9,360,6512021 Q3: $9,686,1522021 Q4: $9,740,4492022 Q1: $10,381,96520222022 Q2: $11,207,8702022 Q3: $10,699,9002022 Q4: $11,041,9512023 Q1: $11,357,78220232023 Q2: $12,918,8142023 Q3: $12,103,0432023 Q4: $11,365,4522024 Q1: $11,278,96920242024 Q2: $13,827,7902024 Q3: $12,691,1162024 Q4: $11,079,2812025 Q1: $9,631,90620252025 Q2: $9,860,6222025 Q3: $9,178,4172025 Q4: $8,500,9022026 Q1: $9,909,5022026$9.9M

Room receipts reported by Temple hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
10%2017: 0.3% STR share'172018: 0.6% STR share2019: 1.2% STR share'192020: 2% STR share2021: 2.9% STR share'212022: 4.4% STR share2023: 6.2% STR share'232024: 9.7% STR share2025: 13% STR share'252026: 13.5% STR share (5 months)13.5%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Temple

38 filing locations
38 hotelsCombined TTM $38.2MMedian $/key $9kMedian YoY -18.1%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Home 2 SuitesIndependent100$4.5M$4.4M$44k-9.3%Screen
Residence InnMarriott103$3.8M$3.8M$37k+2.6%Screen
Hampton InnHilton83$3.1M$3.1M$37k+3.3%Screen
Holiday Inn TempleIHG99$3.0M$3.1M$31k-9.7%Screen
Holiday Inn Express TempleIHG71$2.5M$2.6M$37k+5.2%Screen
Candlewood Suites Medical CenterIHG76$2.5M$2.4M$32k-11.6%Screen
Hilton Garden Inn TemplenewHilton133$251k (1mo)$2.2M (6mo)Screen
Farifield Inn & SuitesIndependent60$2.0M$2.2M$36kScreen
La Quinta TempleWyndham100$2.3M$2.0M$20k-22.0%Screen
Best Western TempleBWH60$1.6M$1.5M$25k-21.0%Screen

Every hotel and motel filing state room tax in Temple, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 2,208Added YoY +100New filing locations 3
Began filingHilton Garden Inn Temple · 133 keys · first filings within the trailing year
Began filingExtended Stay America Temple · 116 keys · first filings within the trailing year
Began filingMotel 6/Studio 6 · 88 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$17.3M$2.7M13.5%
2025$37.2M$5.6M13%
2024$48.9M$5.2M9.7%
2023$47.7M$3.1M6.2%
2022$43.3M$2.0M4.4%
2021$36.6M$1.1M2.9%
2020$22.6M$466k2%
2019$30.9M$370k1.2%
2018$27.6M$161k0.6%
2017$26.5M$83k0.3%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Bell County context

Census ACS + CBP
Population (2023)379,811 · +20.1% since 2013
Median household income$66,051 · was $50,060 in 2013
Median age32.1
Health care and social assistance23,552 employed · 659 establishments
Accommodation and food services14,250 employed · 742 establishments
Construction4,820 employed · 545 establishments
Other services (except public administration)4,565 employed · 731 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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