Springtown, Texas hotel market

Wise County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$82k
Room revenue, trailing 12 months
-30.4%
vs prior 12 months
$32
Market RevPAR, TTM*
1
Hotels filing room tax
7
Registry rooms
0
Rooms added YoY
54.9%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityWeakeningSTR spilloverHighData confidenceHigh

Quarterly hotel room revenue

state filings
$20k$40k2017 Q1: $6,67520172017 Q2: $10,5022017 Q3: $11,6612017 Q4: $6,5902018 Q1: $6,35520182018 Q2: $10,6502018 Q3: $13,3902018 Q4: $8,1952019 Q1: $1,97520192019 Q2: $12,8992019 Q3: $14,7412019 Q4: $10,2352020 Q1: $13,46520202020 Q2: $6,5002020 Q3: $11,3382020 Q4: $2,2392021 Q1: $8,74020212021 Q2: $13,9552021 Q3: $22,0302021 Q4: $15,4952022 Q1: $15,50020222022 Q2: $34,9162022 Q3: $26,4832022 Q4: $38,3762023 Q1: $20,67920232023 Q2: $47,5072023 Q3: $22,3542023 Q4: $21,5142024 Q1: $13,87620242024 Q2: $39,1842024 Q3: $37,9922024 Q4: $26,6102025 Q1: $22,23720252025 Q2: $31,4042025 Q3: $23,8212025 Q4: $14,3962026 Q1: $22,1332026$22k

Room receipts reported by Springtown hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
25%50%2017: 20.8% STR share'172018: 12.9% STR share (11 months)2019: 37.8% STR share'192020: 54.4% STR share2021: 33.5% STR share'212022: 33% STR share2023: 34% STR share'232024: 32.1% STR share2025: 49.1% STR share'252026: 57.7% STR share (5 months)57.7%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Springtown

1 filing locations
1 hotelCombined TTM $82kMedian $/key $12kMedian YoY -30.4%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Stillwaters Retreat CenterIndependent7$92k$82k$12k-30.4%Screen

Every hotel and motel filing state room tax in Springtown, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$33k$45k57.7%
2025$92k$89k49.1%
2024$118k$56k32.1%
2023$112k$58k34%
2022$115k$57k33%
2021$60k$30k33.5%
2020$34k$40k54.4%
2019$40k$24k37.8%
2018 (11mo)$39k$6k12.9%
2017$35k$9k20.8%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Wise County context

Census ACS + CBP
Population (2023)72,359 · +20.8% since 2013
Median household income$89,897 · was $56,005 in 2013
Median age40
Health care and social assistance3,084 employed · 111 establishments
Mining, quarrying, and oil and gas extraction2,192 employed · 68 establishments
Construction1,851 employed · 238 establishments
Accommodation and food services1,757 employed · 119 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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