Sour Lake, Texas hotel market

Hardin County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$102k
Room revenue, trailing 12 months
+9.2%
vs prior 12 months
$18
Market RevPAR, TTM*
1
Hotels filing room tax
16
Registry rooms
0
Rooms added YoY
0%
Short-term-rental share
Demand momentumModerateSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceMedium-high

Quarterly hotel room revenue

state filings
$20k$40k2017 Q1: $19,27520172017 Q2: $20,5972017 Q3: $27,9882017 Q4: $41,5432018 Q1: $35,85120182018 Q2: $18,6742018 Q3: $31,2452018 Q4: $21,0912019 Q1: $23,85920192019 Q2: $15,2322019 Q3: $22,3622019 Q4: $22,3982020 Q1: $23,18920202020 Q2: $24,4892020 Q3: $44,7762020 Q4: $45,5982021 Q1: $21,49620212021 Q2: $24,2432021 Q3: $38,5152021 Q4: $25,1882022 Q1: $25,92020222022 Q2: $22,9402022 Q3: $29,6242022 Q4: $26,0912023 Q1: $26,72120232023 Q2: $24,9062023 Q3: $18,2522023 Q4: $18,9992024 Q1: $13,56820242024 Q2: $13,9182024 Q3: $22,1542024 Q4: $33,6882025 Q1: $24,01420252025 Q2: $29,6032025 Q3: $27,4262025 Q4: $22,0452026 Q1: $23,3072026$23k

Room receipts reported by Sour Lake hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
1%1%2017: 0.4% STR share'172018: 0.5% STR share2019: 0.5% STR share'192020: 0.1% STR share2021: 0% STR share'212022: 0% STR share2023: 0% STR share'232024: 0% STR share2025: 0% STR share'252026: 0% STR share (5 months)0%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Sour Lake

1 filing locations
1 hotelCombined TTM $102kMedian $/key $6kMedian YoY +9.2%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Economy Inn Motel · quarterly filerIndependent16$103k$102k$6k+9.2%Screen

Every hotel and motel filing state room tax in Sour Lake, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$23k$00%
2025$103k$00%
2024$83k$00%
2023$89k$00%
2022$105k$00%
2021$109k$00%
2020$138k$1000.1%
2019$84k$4000.5%
2018$107k$5000.5%
2017$109k$4000.4%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Hardin County context

Census ACS + CBP
Population (2023)57,126 · +4% since 2013
Median household income$72,532 · was $53,013 in 2013
Median age39.3
Accommodation and food services1,326 employed · 89 establishments
Construction1,325 employed · 113 establishments
Health care and social assistance1,065 employed · 66 establishments
Other services (except public administration)659 employed · 120 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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