Seymour, Texas hotel market

Baylor County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$983k
Room revenue, trailing 12 months
+26.9%
vs prior 12 months
$43
Market RevPAR, TTM*
3
Hotels filing room tax
62
Registry rooms
0
Rooms added YoY
45.6%
Short-term-rental share
Demand momentumHighSupply pressureStableDemand durabilityStableSTR spilloverHighData confidenceMedium-high

Quarterly hotel room revenue

state filings
$100k$200k2017 Q1: $72,61020172017 Q2: $113,9542017 Q3: $119,1702017 Q4: $110,4382018 Q1: $108,22420182018 Q2: $120,4242018 Q3: $114,2162018 Q4: $104,0412019 Q1: $106,48920192019 Q2: $111,5842019 Q3: $152,5022019 Q4: $131,0312020 Q1: $93,63020202020 Q2: $107,9442020 Q3: $143,3672020 Q4: $183,2752021 Q1: $202,28820212021 Q2: $228,1892021 Q3: $222,5262021 Q4: $222,0872022 Q1: $209,06520222022 Q2: $206,6522022 Q3: $186,8872022 Q4: $185,8592023 Q1: $184,20220232023 Q2: $235,2182023 Q3: $199,3642023 Q4: $163,2422024 Q1: $191,25020242024 Q2: $229,9762024 Q3: $185,3352024 Q4: $174,6792025 Q1: $178,57620252025 Q2: $244,2102025 Q3: $259,7572025 Q4: $229,3172026 Q1: $217,9602026$218k

Room receipts reported by Seymour hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
25%50%2017: 29.8% STR share'172018: 26.4% STR share2019: 28.6% STR share'192020: 30.7% STR share2021: 25% STR share'212022: 32.7% STR share2023: 37.7% STR share'232024: 38.9% STR share2025: 41.8% STR share'252026: 49.3% STR share (5 months)49.3%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Seymour

3 filing locations
3 hotelsCombined TTM $983kMedian $/key $11kMedian YoY +21.3%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Hh Creek InnIndependent10$552k$574k$57k+21.3%Screen
Sagamar InnIndependent30$296k$344k$11k+41.4%Screen
La Siesta Motel · quarterly filerIndependent22$64k$65k$3k+12.1%Screen

Every hotel and motel filing state room tax in Seymour, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$390k$379k49.3%
2025$912k$654k41.8%
2024$781k$498k38.9%
2023$782k$474k37.7%
2022$788k$384k32.7%
2021$875k$292k25%
2020$528k$233k30.7%
2019$502k$201k28.6%
2018$447k$161k26.4%
2017$416k$177k29.8%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Baylor County context

Census ACS + CBP
Population (2023)3,464 · -5.8% since 2013
Median household income$42,313 · was $33,445 in 2013
Median age47.5
Health care and social assistance298 employed · 10 establishments
Accommodation and food services84 employed · 11 establishments
Other services (except public administration)43 employed · 17 establishments
Finance and insurance35 employed · 9 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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