Saint Jo, Texas hotel market

Montague County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$118k
Room revenue, trailing 12 months
-5.4%
vs prior 12 months
$36
Market RevPAR, TTM*
1
Hotels filing room tax
9
Registry rooms
0
Rooms added YoY
55%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityStableSTR spilloverHighData confidenceMedium-high

Quarterly hotel room revenue

state filings
$20k$40k$60k2017 Q1: $52,72420172017 Q2: $66,0542017 Q3: $40,5672017 Q4: $20,2602018 Q1: $11,76620182018 Q2: $13,3402018 Q3: $14,2622018 Q4: $10,0102019 Q1: $13,17420192019 Q2: $9,1542019 Q3: $15,9122019 Q4: $5,3972020 Q1: $10,68920202020 Q2: $9,5192020 Q3: $02020 Q4: $41,3982021 Q1: $13,88420212021 Q2: $18,3552021 Q3: $23,8562021 Q4: $24,5692022 Q1: $17,90420222022 Q2: $35,2072022 Q3: $17,4962022 Q4: $20,2292023 Q1: $20,53020232023 Q2: $17,7472023 Q3: $25,1162023 Q4: $21,7902024 Q1: $20,00620242024 Q2: $16,9032024 Q3: $37,5402024 Q4: $32,7272025 Q1: $37,83320252025 Q2: $33,8172025 Q3: $41,8902025 Q4: $36,4912026 Q1: $6,0882026$6k

Room receipts reported by Saint Jo hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
50%100%2017: 1.8% STR share (11 months)'17·11mo2018: 2.8% STR share2019: 34% STR share'192020: 20.7% STR share2021: 37.3% STR share'212022: 44.6% STR share2023: 66.1% STR share'232024: 56.3% STR share2025: 43% STR share'252026: 92% STR share (5 months)92%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Saint Jo

1 filing locations
1 hotelCombined TTM $118kMedian $/key $13kMedian YoY -5.4%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Letoli Ranch · quarterly filerIndependent9$150k$118k$13k-5.4%Screen

Every hotel and motel filing state room tax in Saint Jo, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$6k$70k92%
2025$150k$113k43%
2024$107k$138k56.3%
2023$85k$166k66.1%
2022$91k$73k44.6%
2021$81k$48k37.3%
2020$62k$16k20.7%
2019$44k$22k34%
2018$49k$1k2.8%
2017 (11mo)$180k$3k1.8%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Montague County context

Census ACS + CBP
Population (2023)20,599 · +4.7% since 2013
Median household income$62,818 · was $44,231 in 2013
Median age44
Mining, quarrying, and oil and gas extraction579 employed · 37 establishments
Accommodation and food services438 employed · 35 establishments
Health care and social assistance334 employed · 35 establishments
Construction270 employed · 56 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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