Rio Grande City, Texas hotel market

Starr County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$1.6M
Room revenue, trailing 12 months
-14.3%
vs prior 12 months
$22
Market RevPAR, TTM*
6
Hotels filing room tax
197
Registry rooms
0
Rooms added YoY
22.3%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityWeakeningSTR spilloverModerateData confidenceMedium-high

Quarterly hotel room revenue

state filings
$500k$1.0M$1.5M2017 Q1: $557,61920172017 Q2: $495,5642017 Q3: $460,4002017 Q4: $391,8212018 Q1: $437,91620182018 Q2: $575,2572018 Q3: $751,6152018 Q4: $797,6812019 Q1: $775,15620192019 Q2: $799,2902019 Q3: $834,8282019 Q4: $880,5682020 Q1: $799,14620202020 Q2: $685,8632020 Q3: $805,3502020 Q4: $840,2592021 Q1: $1,422,53820212021 Q2: $758,3272021 Q3: $563,1462021 Q4: $731,0372022 Q1: $666,08720222022 Q2: $683,1382022 Q3: $683,0422022 Q4: $675,5852023 Q1: $534,06220232023 Q2: $332,6512023 Q3: $386,5542023 Q4: $296,0772024 Q1: $347,15320242024 Q2: $254,2042024 Q3: $388,5222024 Q4: $579,9742025 Q1: $492,75320252025 Q2: $452,5082025 Q3: $370,3402025 Q4: $277,7912026 Q1: $390,7832026$391k

Room receipts reported by Rio Grande City hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
10%20%2017: 0% STR share'172018: 0.2% STR share2019: 0.5% STR share'192020: 0.4% STR share2021: 1.1% STR share'212022: 5.4% STR share2023: 12.6% STR share'232024: 12.5% STR share2025: 18.7% STR share'252026: 19.6% STR share (5 months)19.6%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Rio Grande City

6 filing locations
6 hotelsCombined TTM $1.6MMedian $/key $3kMedian YoY -7.3%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Holiday Inn Express Hotel & SuitesIHG68$984k$956k$14k-7.3%Screen
Best Western Garden Inn & SuitesBWH58$479k$489k$8k-23.9%Screen
Benedictine Sisters Of The Good Shepherd · quarterly filerIndependent25$54k$53k$2k-5.4%Screen
La Borde House · quarterly filerIndependent21$29k$30k$1kScreen
Las Casitas At Rancho Lomitas · quarterly filerIndependent7$24k$24k$3kScreen
Rio MotelIndependent18$25k$16k$892Screen

Every hotel and motel filing state room tax in Rio Grande City, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$736k$180k19.6%
2025$1.6M$368k18.7%
2024$1.6M$225k12.5%
2023$1.5M$223k12.6%
2022$2.7M$153k5.4%
2021$3.5M$38k1.1%
2020$3.1M$13k0.4%
2019$3.3M$18k0.5%
2018$2.6M$6k0.2%
2017$1.9M$00%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Starr County context

Census ACS + CBP
Population (2023)65,809 · +7.3% since 2013
Median household income$38,182 · was $24,927 in 2013
Median age29.1
Health care and social assistance4,437 employed · 108 establishments
Accommodation and food services928 employed · 61 establishments
Finance and insurance269 employed · 61 establishments
Wholesale trade142 employed · 21 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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