Poth, Texas hotel market

Wilson County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$53k
Room revenue, trailing 12 months
+4.6%
vs prior 12 months
$15
Market RevPAR, TTM*
1
Hotels filing room tax
10
Registry rooms
0
Rooms added YoY
18%
Short-term-rental share
Demand momentumModerateSupply pressureStableDemand durabilityStableSTR spilloverModerateData confidenceHigh

Quarterly hotel room revenue

state filings
$20k$40k2017 Q1: $28,71820172017 Q2: $20,1032017 Q3: $22,5312017 Q4: $13,8402018 Q1: $18,81620182018 Q2: $31,5702018 Q3: $22,4822018 Q4: $34,0292019 Q1: $41,07620192019 Q2: $41,7542019 Q3: $33,2592019 Q4: $33,9172020 Q1: $23,33120202020 Q2: $12,1982020 Q3: $9,8162020 Q4: $19,8152021 Q1: $19,61220212021 Q2: $24,9862021 Q3: $32,3582021 Q4: $41,6882022 Q1: $14,96720222022 Q2: $14,2832022 Q3: $14,4542022 Q4: $10,8112023 Q1: $9,96020232023 Q2: $14,3712023 Q3: $12,0792023 Q4: $16,2252024 Q1: $18,27820242024 Q2: $11,9832024 Q3: $9,3592024 Q4: $17,8312025 Q1: $12,62320252025 Q2: $14,3662025 Q3: $20,1232025 Q4: $17,8022026 Q1: $6,7092026$7k

Room receipts reported by Poth hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
20%40%2017: 0% STR share'172018: 0% STR share2019: 0% STR share'192020: 0% STR share2021: 0% STR share'212022: 0% STR share2023: 0% STR share'232024: 7.9% STR share2025: 10.1% STR share'252026: 34.1% STR share (5 months)34.1%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Poth

1 filing locations
1 hotelCombined TTM $53kMedian $/key $5kMedian YoY +4.6%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
4k Lodges IncIndependent10$65k$53k$5k+4.6%Screen

Every hotel and motel filing state room tax in Poth, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$9k$5k34.1%
2025$65k$7k10.1%
2024$57k$5k7.9%
2023$53k$00%
2022$55k$00%
2021$119k$00%
2020$65k$00%
2019$150k$00%
2018$107k$00%
2017$85k$00%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Wilson County context

Census ACS + CBP
Population (2023)51,501 · +17.7% since 2013
Median household income$92,461 · was $64,571 in 2013
Median age40.1
Health care and social assistance1,159 employed · 72 establishments
Accommodation and food services962 employed · 85 establishments
Construction646 employed · 144 establishments
Mining, quarrying, and oil and gas extraction629 employed · 27 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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