Plains, Texas hotel market

Yoakum County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$4k
Room revenue, trailing 12 months
vs prior 12 months
$1
Market RevPAR, TTM*
1
Hotels filing room tax
10
Registry rooms
0
Rooms added YoY
89%
Short-term-rental share
Demand momentumUnknownSupply pressureStableDemand durabilityStableSTR spilloverHighData confidenceMedium-high

Quarterly hotel room revenue

state filings
$10k$20k2017 Q1: $20,38420172017 Q2: $2,7002017 Q3: $11,4602017 Q4: $6,5482018 Q1: $3,05020182018 Q2: $3,6002018 Q3: $1,6002018 Q4: $02019 Q1: $7,21820192019 Q2: $1,9752019 Q3: $02019 Q4: $9002020 Q1: $4,17120202020 Q2: $4002020 Q3: $02020 Q4: $02021 Q1: $020212021 Q2: $02021 Q3: $02021 Q4: $9282022 Q1: $3,60020222022 Q2: $02022 Q3: $1,5122022 Q4: $2,1002023 Q1: $020232023 Q2: $4,1672023 Q3: $02023 Q4: $02024 Q1: $020242024 Q2: $02024 Q3: $9002024 Q4: $02025 Q1: $020252025 Q2: $02025 Q3: $3,6002025 Q4: $02026 Q1: $02026$0

Room receipts reported by Plains hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
50%100%2017: 23.5% STR share (11 months)'17·11mo2018: 75% STR share2019: 69.8% STR share'192020: 83.3% STR share2021: 96.1% STR share'212022: 79.1% STR share2023: 88.2% STR share'232024: 95.3% STR share2025: 88.4% STR share'252026: 100% STR share (5 months)100%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Plains

1 filing locations
1 hotelCombined TTM $4kMedian $/key $360Median YoY
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Plains Motel · quarterly filerIndependent10$4k$4k$360Screen

Every hotel and motel filing state room tax in Plains, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$0$5k100%
2025$4k$27k88.4%
2024$900$18k95.3%
2023$4k$31k88.2%
2022$7k$27k79.1%
2021$928$23k96.1%
2020$5k$23k83.3%
2019$10k$23k69.8%
2018$8k$25k75%
2017 (11mo)$41k$13k23.5%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Yoakum County context

Census ACS + CBP
Population (2023)7,589 · -5.1% since 2013
Median household income$82,261 · was $49,340 in 2013
Median age33
Mining, quarrying, and oil and gas extraction427 employed · 22 establishments
Health care and social assistance309 employed · 9 establishments
Accommodation and food services119 employed · 17 establishments
Construction115 employed · 16 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

Screen a specific hotel

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Search Plains hotels

Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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