Pflugerville, Texas hotel market

Travis County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$19.7M
Room revenue, trailing 12 months
-2.9%
vs prior 12 months
$75
Market RevPAR, TTM*
10
Hotels filing room tax
721
Registry rooms
+5
Rooms added YoY
17.5%
Short-term-rental share
Demand momentumFlatSupply pressureStableDemand durabilityStableSTR spilloverModerateData confidenceHigh

Quarterly hotel room revenue

state filings
$2.0M$4.0M$6.0M2017 Q1: $865,61020172017 Q2: $1,058,9882017 Q3: $1,408,8852017 Q4: $1,653,3442018 Q1: $1,671,78220182018 Q2: $1,969,5912018 Q3: $1,647,3432018 Q4: $1,753,5052019 Q1: $1,908,95420192019 Q2: $2,008,2342019 Q3: $1,719,6022019 Q4: $1,782,2472020 Q1: $1,501,65020202020 Q2: $641,7862020 Q3: $1,064,3312020 Q4: $975,9652021 Q1: $1,385,97120212021 Q2: $2,420,8242021 Q3: $3,074,5052021 Q4: $3,980,6452022 Q1: $3,912,26020222022 Q2: $5,051,4922022 Q3: $4,284,5202022 Q4: $4,825,8242023 Q1: $5,047,42520232023 Q2: $5,643,3352023 Q3: $4,805,4792023 Q4: $5,473,7292024 Q1: $5,096,77620242024 Q2: $5,695,1542024 Q3: $4,756,0502024 Q4: $5,181,8242025 Q1: $4,794,18620252025 Q2: $5,494,2352025 Q3: $4,586,3702025 Q4: $4,898,7202026 Q1: $5,044,9632026$5.0M

Room receipts reported by Pflugerville hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
20%2017: 6.6% STR share'172018: 9.1% STR share2019: 13.1% STR share'192020: 23% STR share2021: 24.3% STR share'212022: 19.6% STR share2023: 20% STR share'232024: 19.2% STR share2025: 18.3% STR share'252026: 18.4% STR share (5 months)18.4%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Pflugerville

11 filing locations
11 hotelsCombined TTM $19.7MMedian $/key $23kMedian YoY -6.2%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Hilton Home2/Tru PflugervilleHilton179$6.0M$6.2M$35k+7.6%Screen
Courtyard By Marriott PflugervilleMarriott147$4.6M$4.6M$32k-0.8%Screen
Holiday Inn ExpressIHG86$2.7M$2.6M$31k-6.2%Screen
Best Western Plus Pflugerville Inn & SuitesBWH70$1.8M$1.7M$24k-8.5%Screen
Comfort SuitesChoice64$1.5M$1.4M$22k-11.3%Screen
Laquinta Hawthorn And SuitesnewWyndham103$279k (2mo)$1.3M (7mo)Screen
La Quinta And Hawthorn SuitesWyndham103$2.2M (10mo)$1.0M (5mo)Screen
Texas Bungalows Hotel QueIndependent56$622k$630k$11k-3.0%Screen
The Plantation HouseIndependent5$95k$85k$17k-13.0%Screen
Austin Music Retreatnew · quarterly filerIndependent5$43k (6mo)$62k (9mo)Screen

Every hotel and motel filing state room tax in Pflugerville, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 721Added YoY +5New filing locations 2
Began filingLaquinta Hawthorn And Suites · 103 keys · first filings within the trailing year
Began filingAustin Music Retreat · 5 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$8.5M$1.9M18.4%
2025$19.8M$4.4M18.3%
2024$20.7M$4.9M19.2%
2023$21.0M$5.3M20%
2022$18.1M$4.4M19.6%
2021$10.9M$3.5M24.3%
2020$4.2M$1.2M23%
2019$7.4M$1.1M13.1%
2018$7.0M$705k9.1%
2017$5.0M$354k6.6%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Travis County context

Census ACS + CBP
Population (2023)1,307,625 · +23% since 2013
Median household income$97,169 · was $58,025 in 2013
Median age35.5
Professional, scientific, and technical services104,807 employed · 8,549 establishments
Accommodation and food services78,839 employed · 3,614 establishments
Health care and social assistance78,586 employed · 4,367 establishments
Administrative and support and waste management and remediation services50,583 employed · 2,174 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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