Palmview, Texas hotel market

Hidalgo County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$270k
Room revenue, trailing 12 months
-6.0%
vs prior 12 months
$19
Market RevPAR, TTM*
2
Hotels filing room tax
39
Registry rooms
0
Rooms added YoY
5.3%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceMedium-high

The growth rate excludes $46k in flagged single-month filing anomalies at 1 property, where an amended filing lumped restated history into one month. Revenue totals are as filed.

Quarterly hotel room revenue

state filings
$50k$100k$150k2017 Q1: $55,80620172017 Q2: $59,8512017 Q3: $66,7582017 Q4: $61,1152018 Q1: $54,41520182018 Q2: $51,0292018 Q3: $50,8832018 Q4: $42,8992019 Q1: $45,20820192019 Q2: $49,7732019 Q3: $44,8422019 Q4: $49,7612020 Q1: $48,60320202020 Q2: $30,0322020 Q3: $54,8412020 Q4: $52,1732021 Q1: $59,46020212021 Q2: $63,1412021 Q3: $68,3272021 Q4: $90,1102022 Q1: $118,93520222022 Q2: $67,6422022 Q3: $54,7692022 Q4: $96,3322023 Q1: $118,95120232023 Q2: $88,4432023 Q3: $62,3232023 Q4: $75,9962024 Q1: $154,82820242024 Q2: $55,8462024 Q3: $59,3122024 Q4: $76,2102025 Q1: $132,28120252025 Q2: $65,9922025 Q3: $73,5982025 Q4: $69,5222026 Q1: $67,2932026$67k

Room receipts reported by Palmview hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
10%20%2017: 0.1% STR share'172018: 0% STR share2019: 0% STR share'192020: 4% STR share2021: 9.4% STR share'212022: 1.8% STR share2023: 19.8% STR share'232024: 7.7% STR share2025: 2.1% STR share'252026: 6.8% STR share (5 months)6.8%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Palmview

2 filing locations
2 hotelsCombined TTM $270kMedian $/key $6kMedian YoY -1.0%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Palmview Inn MotelIndependent25$219k$218k$9k-1.0%Screen
Sotex Bentsen Palm Village, LLC · quarterly filerIndependent14$122k$53k$4kScreen

Every hotel and motel filing state room tax in Palmview, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$109k$8k6.8%
2025$341k$7k2.1%
2024$346k$29k7.7%
2023$346k$86k19.8%
2022$338k$6k1.8%
2021$281k$29k9.4%
2020$186k$8k4%
2019$190k$00%
2018$199k$00%
2017$244k$1800.1%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Hidalgo County context

Census ACS + CBP
Population (2023)880,921 · +11.4% since 2013
Median household income$52,281 · was $34,146 in 2013
Median age30.3
Health care and social assistance71,524 employed · 2,330 establishments
Accommodation and food services26,438 employed · 1,288 establishments
Administrative and support and waste management and remediation services14,822 employed · 401 establishments
Wholesale trade9,559 employed · 1,001 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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