Palestine, Texas hotel market

Anderson County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$14.4M
Room revenue, trailing 12 months
+3.4%
vs prior 12 months
$50
Market RevPAR, TTM*
14
Hotels filing room tax
782
Registry rooms
+10
Rooms added YoY
5%
Short-term-rental share
Demand momentumModerateSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceMedium-high

Quarterly hotel room revenue

state filings
$2.0M$4.0M2017 Q1: $1,758,68720172017 Q2: $2,040,0202017 Q3: $1,899,4492017 Q4: $2,229,2102018 Q1: $2,267,36120182018 Q2: $2,253,0942018 Q3: $1,938,7172018 Q4: $2,036,5612019 Q1: $1,906,90720192019 Q2: $2,468,1352019 Q3: $2,276,1862019 Q4: $2,233,4002020 Q1: $1,679,21020202020 Q2: $1,531,0472020 Q3: $2,026,6642020 Q4: $2,039,2962021 Q1: $2,411,62920212021 Q2: $2,733,3382021 Q3: $2,700,3822021 Q4: $2,841,4382022 Q1: $2,551,59820222022 Q2: $3,269,6572022 Q3: $3,067,9732022 Q4: $2,832,4532023 Q1: $2,449,62920232023 Q2: $3,019,1302023 Q3: $2,956,7462023 Q4: $3,276,0972024 Q1: $3,087,98620242024 Q2: $3,890,4752024 Q3: $3,523,9292024 Q4: $3,536,4132025 Q1: $3,120,40520252025 Q2: $3,493,0932025 Q3: $3,217,7282025 Q4: $3,669,9942026 Q1: $3,888,4782026$3.9M

Room receipts reported by Palestine hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
3%5%8%2017: 4% STR share'172018: 4.6% STR share2019: 5.1% STR share'192020: 6% STR share2021: 6% STR share'212022: 4.9% STR share2023: 5.7% STR share'232024: 6% STR share2025: 5% STR share'252026: 4.6% STR share (5 months)4.6%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Palestine

14 filing locations
14 hotelsCombined TTM $14.4MMedian $/key $14kMedian YoY +10.8%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Holiday Inn ExpressIHG62$2.3M$2.5M$41k+19.0%Screen
Palestine Comfort SuitesChoice66$2.2M$2.3M$35k+11.8%Screen
Hilton Garden Inn & Convention CenterHilton125$2.4M$2.2M$18k-25.2%Screen
3000 S Loop 256Independent60$2.0M$2.1M$34k+0.2%Screen
Motel 6G6 Hospitality96$1.1M$1.4M$14k+24.9%Screen
Best Western Palestine InnBWH66$997k$1.1M$17k+20.0%Screen
Express Inn And SuitesIndependent93$902k$936k$10k+5.9%Screen
Super 8 Palestine TxWyndham66$814k$840k$13kScreen
Super 8 MotelWyndham50$373k$394k$8k+9.8%Screen
Texann MotelIndependent53$132k$197k$4k-40.4%Screen

Every hotel and motel filing state room tax in Palestine, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 782Added YoY +10New filing locations 1
Began filingSunrise Operating LLC · 10 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$6.4M$308k4.6%
2025$13.5M$712k5%
2024$14.0M$897k6%
2023$11.7M$709k5.7%
2022$11.7M$598k4.9%
2021$10.7M$687k6%
2020$7.3M$468k6%
2019$8.9M$482k5.1%
2018$8.5M$411k4.6%
2017$7.9M$331k4%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Anderson County context

Census ACS + CBP
Population (2023)57,825 · -0.8% since 2013
Median household income$58,846 · was $40,653 in 2013
Median age39.5
Health care and social assistance1,881 employed · 106 establishments
Accommodation and food services1,475 employed · 89 establishments
Mining, quarrying, and oil and gas extraction705 employed · 24 establishments
Administrative and support and waste management and remediation services654 employed · 30 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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