Paducah, Texas hotel market

Cottle County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$101k
Room revenue, trailing 12 months
+19.5%
vs prior 12 months
$20
Market RevPAR, TTM*
1
Hotels filing room tax
14
Registry rooms
0
Rooms added YoY
65%
Short-term-rental share
Demand momentumHighSupply pressureStableDemand durabilityStableSTR spilloverHighData confidenceHigh

Quarterly hotel room revenue

state filings
$20k$40k2017 Q1: $24,22720172017 Q2: $19,2542017 Q3: $18,3982017 Q4: $38,3232018 Q1: $21,24620182018 Q2: $18,3362018 Q3: $19,1302018 Q4: $31,7382019 Q1: $15,41320192019 Q2: $17,7572019 Q3: $20,9322019 Q4: $25,3422020 Q1: $16,18620202020 Q2: $15,3032020 Q3: $14,0472020 Q4: $34,7692021 Q1: $17,49220212021 Q2: $16,5012021 Q3: $24,0362021 Q4: $36,0662022 Q1: $18,03620222022 Q2: $19,2542022 Q3: $24,9612022 Q4: $30,8512023 Q1: $14,87920232023 Q2: $14,2252023 Q3: $15,8262023 Q4: $30,4942024 Q1: $14,85420242024 Q2: $15,0312024 Q3: $20,1562024 Q4: $29,5112025 Q1: $18,04120252025 Q2: $17,8932025 Q3: $20,2982025 Q4: $35,9412026 Q1: $12,9802026$13k

Room receipts reported by Paducah hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
50%2017: 0% STR share'172018: 0% STR share2019: 0.1% STR share'192020: 0% STR share2021: 0.7% STR share'212022: 20.9% STR share2023: 44.6% STR share'232024: 50.4% STR share2025: 56.6% STR share'252026: 68.6% STR share (5 months)68.6%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Paducah

1 filing locations
1 hotelCombined TTM $101kMedian $/key $7kMedian YoY +19.5%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Hunters Lodge Motel IncIndependent14$92k$101k$7k+19.5%Screen

Every hotel and motel filing state room tax in Paducah, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$40k$86k68.6%
2025$92k$120k56.6%
2024$80k$81k50.4%
2023$75k$61k44.6%
2022$93k$25k20.9%
2021$94k$6700.7%
2020$80k$00%
2019$79k$810.1%
2018$90k$00%
2017$100k$00%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Cottle County context

Census ACS + CBP
Population (2023)1,302 · -15.8% since 2013
Median household income$58,819 · was $34,639 in 2013
Median age44.3
Other services (except public administration)11 employed · 6 establishments
Finance and insurance10 employed · 4 establishments
Accommodation and food services7 employed · 3 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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