Milam, Texas hotel market

Sabine County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$231k
Room revenue, trailing 12 months
-1.0%
vs prior 12 months
$25
Market RevPAR, TTM*
2
Hotels filing room tax
25
Registry rooms
0
Rooms added YoY
0.5%
Short-term-rental share
Demand momentumFlatSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceMedium-high

Quarterly hotel room revenue

state filings
$50k$100k2017 Q1: $72,01120172017 Q2: $59,5922017 Q3: $38,6282017 Q4: $29,4642018 Q1: $63,34220182018 Q2: $65,5092018 Q3: $31,3602018 Q4: $24,5522019 Q1: $56,04920192019 Q2: $63,5052019 Q3: $42,3672019 Q4: $30,7632020 Q1: $50,01520202020 Q2: $26,1042020 Q3: $17,8482020 Q4: $13,0392021 Q1: $31,89020212021 Q2: $41,9622021 Q3: $37,5372021 Q4: $17,9442022 Q1: $36,61920222022 Q2: $68,8252022 Q3: $21,8462022 Q4: $34,1392023 Q1: $35,14020232023 Q2: $58,8092023 Q3: $22,4302023 Q4: $22,2292024 Q1: $57,82420242024 Q2: $100,6362024 Q3: $59,6402024 Q4: $30,3222025 Q1: $50,14220252025 Q2: $72,3862025 Q3: $39,8672025 Q4: $43,1192026 Q1: $60,0412026$60k

Room receipts reported by Milam hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
20%40%2017: 35.7% STR share'172018: 29.6% STR share2019: 24% STR share'192020: 42.6% STR share2021: 25.2% STR share'212022: 16.1% STR share2023: 2.3% STR share'232024: 0.4% STR share2025: 1% STR share'252026: 0% STR share (5 months)0%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Milam

2 filing locations
2 hotelsCombined TTM $231kMedian $/key $12kMedian YoY -1.1%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Holly Park Marina IncIndependent19$113k$122k$6k+1.7%Screen
Cypress Cove Pointe · quarterly filerIndependent6$92k$109k$18k-3.9%Screen

Every hotel and motel filing state room tax in Milam, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$114k$00%
2025$206k$2k1%
2024$248k$1k0.4%
2023$139k$3k2.3%
2022$161k$31k16.1%
2021$129k$44k25.2%
2020$107k$79k42.6%
2019$193k$61k24%
2018$185k$78k29.6%
2017$200k$111k35.7%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Sabine County context

Census ACS + CBP
Population (2023)9,998 · -5.7% since 2013
Median household income$59,924 · was $32,963 in 2013
Median age54.3
Health care and social assistance374 employed · 20 establishments
Construction142 employed · 21 establishments
Accommodation and food services116 employed · 11 establishments
Other services (except public administration)67 employed · 26 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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