Medina, Texas hotel market

Bandera County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$153k
Room revenue, trailing 12 months
+21.5%
vs prior 12 months
$10
Market RevPAR, TTM*
3
Hotels filing room tax
42
Registry rooms
0
Rooms added YoY
23.9%
Short-term-rental share
Demand momentumHighSupply pressureStableDemand durabilityStableSTR spilloverModerateData confidenceMedium-high

Quarterly hotel room revenue

state filings
$50k$100k2017 Q1: $81,73920172017 Q2: $111,0292017 Q3: $81,3342017 Q4: $79,6422018 Q1: $69,62320182018 Q2: $98,1912018 Q3: $119,1642018 Q4: $49,6582019 Q1: $49,55520192019 Q2: $84,2222019 Q3: $51,1952019 Q4: $62,2872020 Q1: $33,93020202020 Q2: $40,4592020 Q3: $56,2062020 Q4: $60,8102021 Q1: $52,46920212021 Q2: $67,0812021 Q3: $36,6302021 Q4: $49,5652022 Q1: $36,65320222022 Q2: $42,4992022 Q3: $14,2782022 Q4: $21,0752023 Q1: $31,47020232023 Q2: $22,5952023 Q3: $17,2112023 Q4: $34,3812024 Q1: $28,66720242024 Q2: $43,5522024 Q3: $22,7132024 Q4: $40,6762025 Q1: $20,39520252025 Q2: $43,0302025 Q3: $29,1172025 Q4: $48,1082026 Q1: $27,1032026$27k

Room receipts reported by Medina hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
50%100%2017: 59.5% STR share'172018: 58.9% STR share2019: 64.4% STR share'192020: 76.7% STR share2021: 77.4% STR share'212022: 96.9% STR share2023: 82.6% STR share'232024: 68.4% STR share2025: 30.1% STR share'252026: 18.8% STR share (5 months)18.8%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Medina

3 filing locations
3 hotelsCombined TTM $153kMedian $/key $2kMedian YoY +16.3%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Medina River Oak CourtsIndependent11$96k$110k$10k+52.4%Screen
Hill Country Resort & Event Center · quarterly filerIndependent21$45k$43k$2k-19.8%Screen
Escondida Resort & SpaIndependent10$0$0$0Screen

Every hotel and motel filing state room tax in Medina, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$54k$13k18.8%
2025$141k$61k30.1%
2024$136k$293k68.4%
2023$106k$500k82.6%
2022$115k$3.6M96.9%
2021$206k$703k77.4%
2020$191k$630k76.7%
2019$247k$447k64.4%
2018$337k$482k58.9%
2017$354k$519k59.5%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Bandera County context

Census ACS + CBP
Population (2023)21,589 · +5.1% since 2013
Median household income$69,703 · was $49,215 in 2013
Median age53.4
Construction731 employed · 63 establishments
Accommodation and food services658 employed · 58 establishments
Health care and social assistance274 employed · 23 establishments
Other services (except public administration)198 employed · 58 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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