Lone Oak, Texas hotel market

Hunt County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$357k
Room revenue, trailing 12 months
+8.4%
vs prior 12 months
$122
Market RevPAR, TTM*
1
Hotels filing room tax
8
Registry rooms
0
Rooms added YoY
26.6%
Short-term-rental share
Demand momentumModerateSupply pressureStableDemand durabilityStableSTR spilloverModerateData confidenceHigh

Quarterly hotel room revenue

state filings
$50k$100k2017 Q1: $21,27420172017 Q2: $37,6182017 Q3: $34,4752017 Q4: $23,0232018 Q1: $19,02920182018 Q2: $37,9632018 Q3: $33,6542018 Q4: $22,6412019 Q1: $13,49520192019 Q2: $36,8972019 Q3: $30,7372019 Q4: $20,4412020 Q1: $26,70320202020 Q2: $29,9882020 Q3: $59,8132020 Q4: $39,6342021 Q1: $41,22320212021 Q2: $85,2652021 Q3: $84,5942021 Q4: $59,3792022 Q1: $42,91320222022 Q2: $99,3312022 Q3: $77,0822022 Q4: $105,7002023 Q1: $44,43520232023 Q2: $113,0602023 Q3: $89,0842023 Q4: $68,1022024 Q1: $53,91620242024 Q2: $106,8892024 Q3: $94,5932024 Q4: $72,9972025 Q1: $53,37020252025 Q2: $115,9772025 Q3: $91,9532025 Q4: $73,5012026 Q1: $66,0572026$66k

Room receipts reported by Lone Oak hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
20%2017: 0% STR share (10 months)'17·10mo2018: 0.1% STR share2019: 0% STR share'192020: 6.4% STR share2021: 13.5% STR share'212022: 10.5% STR share2023: 28.3% STR share'232024: 29.7% STR share2025: 26.8% STR share'252026: 27.7% STR share (5 months)27.7%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Lone Oak

1 filing locations
1 hotelCombined TTM $357kMedian $/key $45kMedian YoY +8.4%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Wind Point ParkIndependent8$335k$357k$45k+8.4%Screen

Every hotel and motel filing state room tax in Lone Oak, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$145k$56k27.7%
2025$335k$123k26.8%
2024$328k$138k29.7%
2023$315k$124k28.3%
2022$325k$38k10.5%
2021$270k$42k13.5%
2020$156k$11k6.4%
2019$102k$00%
2018$113k$800.1%
2017 (10mo)$116k$00%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Hunt County context

Census ACS + CBP
Population (2023)104,917 · +21.4% since 2013
Median household income$70,112 · was $44,858 in 2013
Median age37.2
Health care and social assistance3,727 employed · 185 establishments
Accommodation and food services3,105 employed · 174 establishments
Construction1,524 employed · 245 establishments
Administrative and support and waste management and remediation services1,060 employed · 100 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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