Levelland, Texas hotel market

Hockley County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$2.4M
Room revenue, trailing 12 months
-10.1%
vs prior 12 months
$32
Market RevPAR, TTM*
4
Hotels filing room tax
207
Registry rooms
0
Rooms added YoY
2.3%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityWeakeningSTR spilloverLowData confidenceHigh

Quarterly hotel room revenue

state filings
$500k$1.0M2017 Q1: $506,53720172017 Q2: $692,8372017 Q3: $668,7522017 Q4: $574,7282018 Q1: $515,37520182018 Q2: $680,6562018 Q3: $930,2462018 Q4: $734,9662019 Q1: $605,62420192019 Q2: $683,7192019 Q3: $585,9542019 Q4: $514,5712020 Q1: $341,21120202020 Q2: $282,3672020 Q3: $927,0582020 Q4: $410,1682021 Q1: $444,00120212021 Q2: $632,2142021 Q3: $594,6422021 Q4: $583,1562022 Q1: $590,09320222022 Q2: $599,9132022 Q3: $538,6652022 Q4: $569,0572023 Q1: $476,16320232023 Q2: $575,9402023 Q3: $699,1492023 Q4: $539,3932024 Q1: $440,23320242024 Q2: $764,4702024 Q3: $813,8262024 Q4: $639,5312025 Q1: $541,43120252025 Q2: $636,8942025 Q3: $625,1672025 Q4: $617,1032026 Q1: $535,3152026$535k

Room receipts reported by Levelland hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
2%4%2017: 0.1% STR share'172018: 0.2% STR share2019: 0.3% STR share'192020: 2.1% STR share2021: 2.3% STR share'212022: 2.4% STR share2023: 2.9% STR share'232024: 3.2% STR share2025: 2.1% STR share'252026: 2.4% STR share (5 months)2.4%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Levelland

4 filing locations
4 hotelsCombined TTM $2.4MMedian $/key $10kMedian YoY -15.4%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Best Western InnBWH47$991k$974k$21k-9.9%Screen
Holiday Inn ExpressIHG63$836k$901k$14k-1.2%Screen
Levelland Motel IncIndependent69$484k$443k$6k-21.0%Screen
Budget InnIndependent28$110k$116k$4k-24.5%Screen

Every hotel and motel filing state room tax in Levelland, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$998k$24k2.4%
2025$2.4M$51k2.1%
2024$2.7M$87k3.2%
2023$2.3M$69k2.9%
2022$2.3M$57k2.4%
2021$2.3M$52k2.3%
2020$2.0M$42k2.1%
2019$2.4M$8k0.3%
2018$2.9M$5k0.2%
2017$2.4M$2k0.1%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Hockley County context

Census ACS + CBP
Population (2023)21,455 · -7.2% since 2013
Median household income$54,810 · was $50,565 in 2013
Median age35.8
Mining, quarrying, and oil and gas extraction1,807 employed · 60 establishments
Health care and social assistance787 employed · 36 establishments
Accommodation and food services608 employed · 44 establishments
Construction341 employed · 39 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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