Lake Jackson, Texas hotel market

Brazoria County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$15.5M
Room revenue, trailing 12 months
-14.0%
vs prior 12 months
$51
Market RevPAR, TTM*
9
Hotels filing room tax
840
Registry rooms
0
Rooms added YoY
0.7%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityWeakeningSTR spilloverLowData confidenceMedium-high

The growth rate excludes $208k in flagged single-month filing anomalies at 1 property, where an amended filing lumped restated history into one month. Revenue totals are as filed.

Quarterly hotel room revenue

state filings
$2.0M$4.0M$6.0M2017 Q1: $2,346,07920172017 Q2: $2,648,7382017 Q3: $2,801,1382017 Q4: $3,096,3352018 Q1: $3,656,72620182018 Q2: $5,352,9742018 Q3: $2,961,9192018 Q4: $2,745,5202019 Q1: $3,495,91620192019 Q2: $3,776,9322019 Q3: $3,870,9242019 Q4: $2,945,0102020 Q1: $2,894,40420202020 Q2: $1,935,2522020 Q3: $2,136,2322020 Q4: $1,501,7502021 Q1: $2,770,01520212021 Q2: $3,576,4442021 Q3: $3,665,7012021 Q4: $3,190,7572022 Q1: $2,761,75920222022 Q2: $3,893,2472022 Q3: $3,844,9942022 Q4: $5,096,0842023 Q1: $3,264,05520232023 Q2: $3,954,3452023 Q3: $3,480,5682023 Q4: $2,897,2492024 Q1: $3,864,19420242024 Q2: $4,570,7022024 Q3: $5,673,1582024 Q4: $3,794,4232025 Q1: $4,438,89320252025 Q2: $4,268,2422025 Q3: $3,923,6902025 Q4: $3,644,9472026 Q1: $3,637,6222026$3.6M

Room receipts reported by Lake Jackson hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
1%1%2%2017: 0.2% STR share'172018: 0.7% STR share2019: 0.8% STR share'192020: 1.1% STR share2021: 0.9% STR share'212022: 1.1% STR share2023: 1.2% STR share'232024: 0.7% STR share2025: 0.5% STR share'252026: 0.8% STR share (5 months)0.8%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Lake Jackson

9 filing locations
9 hotelsCombined TTM $15.5MMedian $/key $22kMedian YoY -24.8%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Staybridge SuitesIHG103$3.8M$3.5M$34k-22.0%Screen
Courtyard By Marriott-Lake JacksonMarriott50$3.5M$3.3M$65k-17.9%Screen
Home2 Suites By Hilton-Lake JacksonHilton107$2.2M$2.5M$24k+191.5%Screen
Candlewood SuiteIndependent86$2.3M$2.3M$26k-13.9%Screen
Best Western Plus Lake Jackson Inn & SuitesBWH64$1.4M$1.4M$22k-27.6%Screen
Woodsprings Suites Lake JacksonIndependent121$1.3M$1.1M$9k-37.0%Screen
Comfort Suites Lake JacksonChoice59$1.0M$876k$15k-34.6%Screen
Cherotel HotelIndependent142$471k$371k$3kScreen
Delux StudiosIndependent108$191k$146k$1k-38.6%Screen

Every hotel and motel filing state room tax in Lake Jackson, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$6.5M$49k0.8%
2025$16.3M$90k0.5%
2024$17.9M$132k0.7%
2023$13.6M$164k1.2%
2022$15.6M$168k1.1%
2021$13.2M$114k0.9%
2020$8.5M$93k1.1%
2019$14.1M$116k0.8%
2018$14.7M$97k0.7%
2017$10.9M$26k0.2%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Brazoria County context

Census ACS + CBP
Population (2023)381,650 · +19.5% since 2013
Median household income$95,155 · was $67,603 in 2013
Median age36.5
Construction14,900 employed · 539 establishments
Accommodation and food services14,282 employed · 727 establishments
Health care and social assistance12,034 employed · 920 establishments
Other services (except public administration)5,228 employed · 655 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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