La Marque, Texas hotel market

Galveston County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$1.9M
Room revenue, trailing 12 months
-24.0%
vs prior 12 months
$24
Market RevPAR, TTM*
4
Hotels filing room tax
216
Registry rooms
0
Rooms added YoY
17.1%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityWeakeningSTR spilloverModerateData confidenceMedium-high

The growth rate excludes $366k in flagged single-month filing anomalies at 1 property, where an amended filing lumped restated history into one month. Revenue totals are as filed.

Quarterly hotel room revenue

state filings
$500k$1.0M$1.5M2017 Q1: $798,83220172017 Q2: $652,0052017 Q3: $1,082,4932017 Q4: $1,386,3082018 Q1: $1,117,45120182018 Q2: $904,0072018 Q3: $693,4662018 Q4: $413,1732019 Q1: $565,09520192019 Q2: $723,8132019 Q3: $769,2222019 Q4: $494,8422020 Q1: $450,29320202020 Q2: $693,8152020 Q3: $545,6562020 Q4: $253,5822021 Q1: $490,84520212021 Q2: $750,0932021 Q3: $860,3052021 Q4: $505,0092022 Q1: $547,64220222022 Q2: $697,4942022 Q3: $783,0552022 Q4: $523,4042023 Q1: $772,35320232023 Q2: $565,4632023 Q3: $672,7942023 Q4: $455,8972024 Q1: $577,00220242024 Q2: $411,4812024 Q3: $1,348,4392024 Q4: $584,3632025 Q1: $461,24020252025 Q2: $476,2662025 Q3: $466,0362025 Q4: $387,7692026 Q1: $635,7212026$636k

Room receipts reported by La Marque hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
10%20%2017: 0.2% STR share'172018: 0.6% STR share2019: 1.1% STR share'192020: 4.6% STR share2021: 8.3% STR share'212022: 11% STR share2023: 12.5% STR share'232024: 11.8% STR share2025: 16.8% STR share'252026: 18.8% STR share (5 months)18.8%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in La Marque

4 filing locations
4 hotelsCombined TTM $1.9MMedian $/key $8kMedian YoY -19.1%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
America'S Best Value Inn & SuitesIndependent101$953k$1.1M$10kScreen
Hiway Inn & SuiteIndependent20$341k$389k$19k+31.3%Screen
Super 8 MotelWyndham70$370k$322k$5k-41.5%Screen
Travel Inn · quarterly filerIndependent25$127k$116k$5k-19.1%Screen

Every hotel and motel filing state room tax in La Marque, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$847k$196k18.8%
2025$1.8M$360k16.8%
2024$2.9M$390k11.8%
2023$2.5M$353k12.5%
2022$2.6M$314k11%
2021$2.6M$235k8.3%
2020$1.9M$93k4.6%
2019$2.6M$28k1.1%
2018$3.1M$18k0.6%
2017$3.9M$7k0.2%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Galveston County context

Census ACS + CBP
Population (2023)354,721 · +19.6% since 2013
Median household income$85,348 · was $61,877 in 2013
Median age38.5
Accommodation and food services17,789 employed · 844 establishments
Health care and social assistance15,688 employed · 678 establishments
Construction6,521 employed · 535 establishments
Administrative and support and waste management and remediation services5,116 employed · 317 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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