Groesbeck, Texas hotel market

Limestone County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$1.5M
Room revenue, trailing 12 months
+7.7%
vs prior 12 months
$26
Market RevPAR, TTM*
4
Hotels filing room tax
152
Registry rooms
0
Rooms added YoY
6.4%
Short-term-rental share
Demand momentumModerateSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceMedium-high

Quarterly hotel room revenue

state filings
$200k$400k2017 Q1: $257,40620172017 Q2: $289,9162017 Q3: $286,4722017 Q4: $249,6572018 Q1: $217,16820182018 Q2: $321,6042018 Q3: $317,7362018 Q4: $227,0202019 Q1: $226,35720192019 Q2: $323,1652019 Q3: $372,6962019 Q4: $267,6722020 Q1: $242,93420202020 Q2: $241,2822020 Q3: $229,1202020 Q4: $181,4392021 Q1: $245,70420212021 Q2: $275,1442021 Q3: $262,4712021 Q4: $346,6782022 Q1: $326,50920222022 Q2: $342,2212022 Q3: $307,9432022 Q4: $255,8382023 Q1: $248,35320232023 Q2: $330,7502023 Q3: $289,1622023 Q4: $268,1992024 Q1: $334,49420242024 Q2: $381,3882024 Q3: $321,4082024 Q4: $283,2872025 Q1: $342,57120252025 Q2: $417,6582025 Q3: $395,9192025 Q4: $308,4472026 Q1: $329,1282026$329k

Room receipts reported by Groesbeck hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
10%2017: 2.2% STR share'172018: 1.7% STR share2019: 2.4% STR share'192020: 9.3% STR share2021: 12.3% STR share'212022: 13.8% STR share2023: 13.2% STR share'232024: 9.4% STR share2025: 5.7% STR share'252026: 8.6% STR share (5 months)8.6%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Groesbeck

5 filing locations
5 hotelsCombined TTM $1.5MMedian $/key $1kMedian YoY +4.9%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Quality InnChoice42$786k$814k$19k+13.7%Screen
Days Inn & SuitesWyndham41$618k$581k$14k-3.8%Screen
Oyo HotelnewIndependent50$46k (7mo)$65k$1kScreen
The Lake House · quarterly filerIndependent9$2k$3k$283Screen
Motel 6G6 Hospitality60$13k$2k$26Screen

Every hotel and motel filing state room tax in Groesbeck, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 152Added YoY 0New filing locations 1
Began filingOyo Hotel · 50 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$630k$59k8.6%
2025$1.5M$88k5.7%
2024$1.3M$136k9.4%
2023$1.1M$173k13.2%
2022$1.2M$197k13.8%
2021$1.1M$158k12.3%
2020$895k$92k9.3%
2019$1.2M$30k2.4%
2018$1.1M$19k1.7%
2017$1.1M$25k2.2%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Limestone County context

Census ACS + CBP
Population (2023)22,185 · -5.3% since 2013
Median household income$58,109 · was $38,823 in 2013
Median age42
Health care and social assistance900 employed · 57 establishments
Accommodation and food services509 employed · 41 establishments
Mining, quarrying, and oil and gas extraction468 employed · 12 establishments
Professional, scientific, and technical services400 employed · 27 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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