Granbury, Texas hotel market

Hood County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$15.7M
Room revenue, trailing 12 months
-0.6%
vs prior 12 months
$64
Market RevPAR, TTM*
21
Hotels filing room tax
675
Registry rooms
+4
Rooms added YoY
13.3%
Short-term-rental share
Demand momentumFlatSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceMedium-high

Quarterly hotel room revenue

state filings
$2.0M$4.0M2017 Q1: $2,458,34720172017 Q2: $3,409,7752017 Q3: $3,387,7922017 Q4: $3,178,6322018 Q1: $2,181,67820182018 Q2: $2,958,1542018 Q3: $2,940,2362018 Q4: $3,363,8182019 Q1: $2,921,54220192019 Q2: $3,668,4732019 Q3: $2,971,2072019 Q4: $2,926,1872020 Q1: $1,949,25420202020 Q2: $1,983,5772020 Q3: $2,745,6132020 Q4: $2,941,7422021 Q1: $2,864,48520212021 Q2: $3,839,0772021 Q3: $3,831,9412021 Q4: $4,109,2882022 Q1: $3,506,12320222022 Q2: $4,759,9352022 Q3: $4,038,2022022 Q4: $3,877,3962023 Q1: $3,731,74420232023 Q2: $4,581,1522023 Q3: $3,822,4142023 Q4: $3,813,3662024 Q1: $2,911,43020242024 Q2: $3,978,4112024 Q3: $3,409,7562024 Q4: $4,269,4602025 Q1: $3,621,03120252025 Q2: $4,629,1082025 Q3: $3,971,7852025 Q4: $3,947,0722026 Q1: $3,236,7092026$3.2M

Room receipts reported by Granbury hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
10%2017: 5.9% STR share'172018: 8.8% STR share2019: 8.5% STR share'192020: 12.2% STR share2021: 12% STR share'212022: 12% STR share2023: 10.7% STR share'232024: 13.4% STR share2025: 12.4% STR share'252026: 12.2% STR share (5 months)12.2%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Granbury

23 filing locations
23 hotelsCombined TTM $15.7MMedian $/key $15kMedian YoY -6.2%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Hilton Garden InnHilton106$4.4M (10mo)$5.4M$51kScreen
Aj Hospitality Granbury, LLCIndependent64$2.1M$2.0M$32k-6.0%Screen
Comfort SuitesChoice70$1.7M$1.7M$24k+3.2%Screen
La Quinta By Wyndham GranburyWyndham57$1.1M$1.1M$20k+8.9%Screen
Best Western Granbury Inn & SuitesBWH75$995k$920k$12k-6.5%Screen
Hotel Lucy On Pearl, LLCIndependent13$806k$854k$66k-3.0%Screen
Quality Inn & SuiteChoice53$896k$819k$15k-6.2%Screen
Comfort InnChoice48$787k$682k$14k-13.5%Screen
Mps Hotels LLCIndependent52$560k$530k$10k-18.8%Screen
Nutt House HotelIndependent8$268k$312k$39kScreen

Every hotel and motel filing state room tax in Granbury, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 675Added YoY +4New filing locations 1
Began filingLake Lux · 11 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$6.4M$893k12.2%
2025$16.2M$2.3M12.4%
2024$14.6M$2.3M13.4%
2023$15.9M$1.9M10.7%
2022$16.2M$2.2M12%
2021$14.6M$2.0M12%
2020$9.6M$1.3M12.2%
2019$12.5M$1.2M8.5%
2018$11.4M$1.1M8.8%
2017$12.4M$777k5.9%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Hood County context

Census ACS + CBP
Population (2023)64,198 · +24% since 2013
Median household income$86,802 · was $55,754 in 2013
Median age46.3
Health care and social assistance2,545 employed · 160 establishments
Accommodation and food services2,230 employed · 139 establishments
Construction1,362 employed · 206 establishments
Other services (except public administration)1,256 employed · 159 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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