Gladewater, Texas hotel market

Gregg County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$464k
Room revenue, trailing 12 months
+24.5%
vs prior 12 months
$17
Market RevPAR, TTM*
3
Hotels filing room tax
73
Registry rooms
+6
Rooms added YoY
29%
Short-term-rental share
Demand momentumHighSupply pressureRising fastDemand durabilityStableSTR spilloverModerateData confidenceMedium-high

Quarterly hotel room revenue

state filings
$50k$100k2017 Q1: $52,40720172017 Q2: $69,6352017 Q3: $47,1512017 Q4: $52,6832018 Q1: $61,28420182018 Q2: $68,1252018 Q3: $58,5532018 Q4: $57,4432019 Q1: $65,84020192019 Q2: $78,8042019 Q3: $95,1242019 Q4: $92,7132020 Q1: $78,53020202020 Q2: $63,4192020 Q3: $88,0262020 Q4: $69,2802021 Q1: $84,84120212021 Q2: $105,5652021 Q3: $94,3262021 Q4: $90,4702022 Q1: $95,56920222022 Q2: $128,7912022 Q3: $101,3092022 Q4: $92,7732023 Q1: $84,24820232023 Q2: $108,4272023 Q3: $94,9392023 Q4: $79,8192024 Q1: $75,04920242024 Q2: $102,3242024 Q3: $87,8222024 Q4: $85,9392025 Q1: $72,87320252025 Q2: $132,5762025 Q3: $105,2112025 Q4: $115,5802026 Q1: $119,1642026$119k

Room receipts reported by Gladewater hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
20%40%2017: 5.4% STR share'172018: 5.3% STR share2019: 7.6% STR share'192020: 21.2% STR share2021: 12% STR share'212022: 13% STR share2023: 17.3% STR share'232024: 19.2% STR share2025: 35.1% STR share'252026: 21.9% STR share (5 months)21.9%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Gladewater

3 filing locations
3 hotelsCombined TTM $464kMedian $/key $7kMedian YoY +13.9%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Regancy Inn And SuitesIndependent36$237k$243k$7k+13.9%Screen
Economy InnIndependent31$157k (9mo)$218k$7kScreen
Shallow Creek R V Resortnew · quarterly filerIndependent6$2k (6mo)$3k (9mo)Screen

Every hotel and motel filing state room tax in Gladewater, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 73Added YoY +6New filing locations 1
Began filingShallow Creek R V Resort · 6 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$200k$56k21.9%
2025$426k$231k35.1%
2024$351k$83k19.2%
2023$367k$77k17.3%
2022$418k$63k13%
2021$375k$51k12%
2020$299k$81k21.2%
2019$332k$28k7.6%
2018$245k$14k5.3%
2017$222k$13k5.4%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Gregg County context

Census ACS + CBP
Population (2023)124,860 · +2.1% since 2013
Median household income$64,809 · was $45,525 in 2013
Median age35.9
Health care and social assistance10,262 employed · 461 establishments
Accommodation and food services7,202 employed · 380 establishments
Construction3,957 employed · 269 establishments
Administrative and support and waste management and remediation services3,838 employed · 202 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

Screen a specific hotel

A screening turns one property's public record into a cited report: monthly revenue back to 2017, ownership and franchise research, competitive set, hazard history, and the market context on this page. New accounts get 3 free screenings.

Search Gladewater hotels

Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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