Fredericksburg, Texas hotel market

Gillespie County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$58.2M
Room revenue, trailing 12 months
+12.8%
vs prior 12 months
$77
Market RevPAR, TTM*
113
Hotels filing room tax
2,061
Registry rooms
-135
Rooms added YoY
47.9%
Short-term-rental share
Demand momentumHighSupply pressureContractingDemand durabilityStableSTR spilloverHighData confidenceMedium

Quarterly hotel room revenue

state filings
$5.0M$10.0M$15.0M2017 Q1: $9,754,02220172017 Q2: $10,666,7592017 Q3: $9,528,2992017 Q4: $9,981,7242018 Q1: $8,600,03720182018 Q2: $11,224,5212018 Q3: $8,812,2912018 Q4: $9,817,0682019 Q1: $8,665,59520192019 Q2: $10,796,3702019 Q3: $8,843,1292019 Q4: $9,701,7572020 Q1: $7,060,73420202020 Q2: $4,940,0852020 Q3: $9,321,7942020 Q4: $11,676,1352021 Q1: $9,902,41820212021 Q2: $14,800,2902021 Q3: $12,204,4582021 Q4: $14,125,3092022 Q1: $10,948,51420222022 Q2: $14,066,2482022 Q3: $11,250,4882022 Q4: $13,146,3112023 Q1: $11,203,54120232023 Q2: $13,346,5802023 Q3: $10,805,2582023 Q4: $14,442,4102024 Q1: $11,231,78320242024 Q2: $15,773,9422024 Q3: $11,240,7372024 Q4: $15,495,1352025 Q1: $11,422,39120252025 Q2: $14,216,5622025 Q3: $12,889,7702025 Q4: $16,413,6152026 Q1: $13,299,0222026$13.3M

Room receipts reported by Fredericksburg hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
25%50%2017: 26.4% STR share'172018: 31.4% STR share2019: 37% STR share'192020: 46% STR share2021: 48.9% STR share'212022: 51.6% STR share2023: 49.8% STR share'232024: 50.9% STR share2025: 48.1% STR share'252026: 50% STR share (5 months)50%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Fredericksburg

120 filing locations
120 hotelsCombined TTM $58.2MMedian $/key $18kMedian YoY -7.8%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Albert HotelIndependent105$4.3M (11mo)$7.4M$71kScreen
Fredericksburg Inn & SuitesIndependent102$4.3M$4.2M$41k-3.0%Screen
Holiday Inn Express & SuitesIHG76$3.3M$3.3M$44k+3.3%Screen
Hampton Inn & SuitesHilton55$3.2M$3.2M$58k-0.7%Screen
Fairfield Inn & SuitesMarriott78$3.1M$3.1M$40k+12.2%Screen
Inn On Barons CreekIndependent89$3.0M$2.9M$33k-9.5%Screen
Gasthaus SchmidtIndependent105$2.9M$2.9M$28k-2.0%Screen
La Quinta Inn & SuitesWyndham55$1.9M$1.9M$35k-3.1%Screen
Sunday House InnIndependent121$1.7M$1.8M$15k+3.6%Screen
Onera FredericksburgnewIndependent35$1.5M (5mo)Screen

Every hotel and motel filing state room tax in Fredericksburg, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 2,061Added YoY -135New filing locations 18
Began filingOnera Fredericksburg · 35 keys · first filings within the trailing year
Began filingComfort Inn And Suites · 57 keys · first filings within the trailing year
Began filingThe Blacksmith Quarters On Barons Creek · 10 keys · first filings within the trailing year
Began filingSmith Haus · 5 keys · first filings within the trailing year
Began filingCity On A Hill At Spring Creek · 6 keys · first filings within the trailing year
Began filingCozi Group Inc. · 5 keys · first filings within the trailing year
Began filingOak Branch Properties · 7 keys · first filings within the trailing year
Began filingLost Creek Lodge · 9 keys · first filings within the trailing year
Began filingThe Gold Haus · 5 keys · first filings within the trailing year
Began filingOak Branch Properties · 7 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$24.0M$24.1M50%
2025$54.9M$50.8M48.1%
2024$53.7M$55.6M50.9%
2023$49.8M$49.3M49.8%
2022$49.4M$52.7M51.6%
2021$51.0M$48.8M48.9%
2020$33.0M$28.1M46%
2019$38.0M$22.4M37%
2018$38.5M$17.6M31.4%
2017$39.9M$14.3M26.4%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Gillespie County context

Census ACS + CBP
Population (2023)27,202 · +8.8% since 2013
Median household income$67,799 · was $53,668 in 2013
Median age50.5
Accommodation and food services2,318 employed · 148 establishments
Health care and social assistance1,538 employed · 111 establishments
Construction1,151 employed · 174 establishments
Other services (except public administration)504 employed · 101 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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