Flatonia, Texas hotel market

Fayette County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$1.6M
Room revenue, trailing 12 months
-16.3%
vs prior 12 months
$33
Market RevPAR, TTM*
4
Hotels filing room tax
131
Registry rooms
-6
Rooms added YoY
8.9%
Short-term-rental share
Demand momentumDecliningSupply pressureContractingDemand durabilityWeakeningSTR spilloverLowData confidenceHigh

The growth rate excludes $103k in flagged single-month filing anomalies at 1 property, where an amended filing lumped restated history into one month. Revenue totals are as filed.

Quarterly hotel room revenue

state filings
$200k$400k$600k2017 Q1: $398,59320172017 Q2: $324,8682017 Q3: $466,6522017 Q4: $355,7242018 Q1: $320,29720182018 Q2: $385,1082018 Q3: $359,0952018 Q4: $427,8552019 Q1: $387,33220192019 Q2: $307,3692019 Q3: $372,2732019 Q4: $385,5452020 Q1: $315,98620202020 Q2: $286,8682020 Q3: $385,1462020 Q4: $380,9342021 Q1: $461,83620212021 Q2: $395,2592021 Q3: $351,2942021 Q4: $455,4252022 Q1: $389,11720222022 Q2: $451,0872022 Q3: $439,3442022 Q4: $508,0572023 Q1: $546,76320232023 Q2: $506,4122023 Q3: $543,0512023 Q4: $467,6072024 Q1: $402,15220242024 Q2: $474,1492024 Q3: $493,4422024 Q4: $603,9042025 Q1: $410,04220252025 Q2: $428,9362025 Q3: $391,0962025 Q4: $422,2142026 Q1: $323,9732026$324k

Room receipts reported by Flatonia hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
5%10%2017: 0.7% STR share'172018: 0.8% STR share2019: 1.2% STR share'192020: 1.1% STR share2021: 1.3% STR share'212022: 2.5% STR share2023: 5.3% STR share'232024: 6.2% STR share2025: 8.6% STR share'252026: 10% STR share (5 months)10%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Flatonia

5 filing locations
5 hotelsCombined TTM $1.6MMedian $/key $7kMedian YoY -11.8%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Best Western Plus Flatonia InnBWH51$1.1M$1.1M$22k-10.8%Screen
Carefree InnIndependent30$199k$185k$6k-11.4%Screen
Olle Hotel LLCIndependent13$95k$93k$7k-12.2%Screen
Sun Set InnIndependent37$107k$89k$2k-39.5%Screen
Town CottagesIndependent6$121k (11mo)$68k (6mo)Screen

Every hotel and motel filing state room tax in Flatonia, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 131Added YoY -6New filing locations 0

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$618k$69k10%
2025$1.7M$156k8.6%
2024$2.0M$131k6.2%
2023$2.1M$116k5.3%
2022$1.8M$47k2.5%
2021$1.7M$23k1.3%
2020$1.4M$16k1.1%
2019$1.5M$18k1.2%
2018$1.5M$12k0.8%
2017$1.5M$11k0.7%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Fayette County context

Census ACS + CBP
Population (2023)24,783 · +0.5% since 2013
Median household income$76,541 · was $48,015 in 2013
Median age48.6
Accommodation and food services995 employed · 95 establishments
Health care and social assistance848 employed · 72 establishments
Wholesale trade662 employed · 34 establishments
Construction653 employed · 84 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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