Devine, Texas hotel market

Medina County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$444k
Room revenue, trailing 12 months
-10.5%
vs prior 12 months
$34
Market RevPAR, TTM*
1
Hotels filing room tax
36
Registry rooms
0
Rooms added YoY
11.8%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityWeakeningSTR spilloverLowData confidenceHigh

Quarterly hotel room revenue

state filings
$50k$100k$150k2017 Q1: $54,59920172017 Q2: $80,8292017 Q3: $70,2372017 Q4: $58,9782018 Q1: $65,96620182018 Q2: $70,2322018 Q3: $84,3632018 Q4: $59,9592019 Q1: $79,81920192019 Q2: $81,6722019 Q3: $91,0622019 Q4: $67,5482020 Q1: $59,51020202020 Q2: $89,5962020 Q3: $80,6822020 Q4: $91,9862021 Q1: $93,12920212021 Q2: $130,9542021 Q3: $135,5562021 Q4: $144,2202022 Q1: $110,74020222022 Q2: $134,8302022 Q3: $138,3442022 Q4: $131,0402023 Q1: $121,68520232023 Q2: $125,8902023 Q3: $149,6002023 Q4: $122,4502024 Q1: $110,11020242024 Q2: $123,2152024 Q3: $134,4302024 Q4: $148,3302025 Q1: $110,12020252025 Q2: $94,0102025 Q3: $111,9702025 Q4: $121,7302026 Q1: $99,9902026$100k

Room receipts reported by Devine hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
10%2017: 0.3% STR share'172018: 0.2% STR share2019: 0.4% STR share'192020: 0.1% STR share2021: 0.8% STR share'212022: 7.3% STR share2023: 9.3% STR share'232024: 12.1% STR share2025: 10.9% STR share'252026: 13.9% STR share (5 months)13.9%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Devine

1 filing locations
1 hotelCombined TTM $444kMedian $/key $12kMedian YoY -10.5%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
The Country Corner InnIndependent36$438k$444k$12k-10.5%Screen

Every hotel and motel filing state room tax in Devine, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$178k$29k13.9%
2025$438k$53k10.9%
2024$516k$71k12.1%
2023$520k$53k9.3%
2022$515k$41k7.3%
2021$504k$4k0.8%
2020$322k$4220.1%
2019$320k$1k0.4%
2018$281k$5310.2%
2017$265k$6690.3%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Medina County context

Census ACS + CBP
Population (2023)52,419 · +12.7% since 2013
Median household income$73,462 · was $55,326 in 2013
Median age39.6
Accommodation and food services1,275 employed · 90 establishments
Health care and social assistance935 employed · 70 establishments
Construction870 employed · 116 establishments
Professional, scientific, and technical services538 employed · 74 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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