Decatur, Texas hotel market

Wise County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$9.6M
Room revenue, trailing 12 months
-7.8%
vs prior 12 months
$35
Market RevPAR, TTM*
14
Hotels filing room tax
744
Registry rooms
-68
Rooms added YoY
2.4%
Short-term-rental share
Demand momentumDecliningSupply pressureContractingDemand durabilityStableSTR spilloverLowData confidenceMedium

Quarterly hotel room revenue

state filings
$1.0M$2.0M$3.0M2017 Q1: $1,545,93020172017 Q2: $1,868,8882017 Q3: $2,094,9662017 Q4: $2,096,1932018 Q1: $2,040,45720182018 Q2: $2,541,4142018 Q3: $2,111,7212018 Q4: $1,960,8562019 Q1: $1,921,81520192019 Q2: $2,328,2392019 Q3: $2,340,2132019 Q4: $2,131,9722020 Q1: $1,645,80720202020 Q2: $1,281,1572020 Q3: $1,676,5782020 Q4: $1,888,1862021 Q1: $2,042,39020212021 Q2: $2,618,6782021 Q3: $2,712,2812021 Q4: $2,594,3602022 Q1: $2,797,60920222022 Q2: $3,526,0232022 Q3: $3,138,4742022 Q4: $2,901,3472023 Q1: $3,095,93020232023 Q2: $3,340,4402023 Q3: $2,950,5522023 Q4: $2,644,5382024 Q1: $2,565,01020242024 Q2: $2,729,4702024 Q3: $2,561,3932024 Q4: $2,538,0952025 Q1: $2,813,79520252025 Q2: $2,669,2812025 Q3: $2,547,2902025 Q4: $2,343,7392026 Q1: $2,192,6362026$2.2M

Room receipts reported by Decatur hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
1%2%2017: 0.4% STR share'172018: 0.9% STR share2019: 0.6% STR share'192020: 0.6% STR share2021: 1% STR share'212022: 0.7% STR share2023: 1.2% STR share'232024: 1.4% STR share2025: 2% STR share'252026: 2.3% STR share (5 months)2.3%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Decatur

18 filing locations
18 hotelsCombined TTM $9.6MMedian $/key $9kMedian YoY -11.9%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Hampton Inn DecaturHilton147$2.4M$1.7M (10mo)Screen
Holiday Inn ExpressIHG60$827k (9mo)$1.5M$25kScreen
Fairfield Inn & Suites DecaturMarriott107$2.1M$1.1M$10k-49.9%Screen
La Quinta Inn & Suites By Wyndham DecaturWyndham70$931k$958k$14k+7.6%Screen
Candlewood Suite Decatur Medical CenterIndependent82$953k$899k$11k-9.5%Screen
Hampton Inn & Suites DecaturnewHilton74$696k (3mo)Screen
Motel 6G6 Hospitality55$575k$505k$9k-14.6%Screen
Scottish Inn DecaturIndependent45$480k$434k$10k-7.3%Screen
Best Western Decatur InnnewBWH64$32k (1mo)$359k (6mo)Screen
Lone Star InnIndependent55$394k$355k$6k+14.2%Screen

Every hotel and motel filing state room tax in Decatur, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 744Added YoY -68New filing locations 2
Began filingHampton Inn & Suites Decatur · 74 keys · first filings within the trailing year
Began filingBest Western Decatur Inn · 64 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$3.8M$87k2.3%
2025$10.4M$208k2%
2024$10.4M$145k1.4%
2023$12.0M$149k1.2%
2022$12.4M$92k0.7%
2021$10.0M$106k1%
2020$6.5M$41k0.6%
2019$8.7M$53k0.6%
2018$8.7M$82k0.9%
2017$7.6M$28k0.4%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Wise County context

Census ACS + CBP
Population (2023)72,359 · +20.8% since 2013
Median household income$89,897 · was $56,005 in 2013
Median age40
Health care and social assistance3,084 employed · 111 establishments
Mining, quarrying, and oil and gas extraction2,192 employed · 68 establishments
Construction1,851 employed · 238 establishments
Accommodation and food services1,757 employed · 119 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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