Coleman, Texas hotel market

Coleman County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$652k
Room revenue, trailing 12 months
-3.3%
vs prior 12 months
$24
Market RevPAR, TTM*
2
Hotels filing room tax
76
Registry rooms
0
Rooms added YoY
36.9%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityStableSTR spilloverHighData confidenceHigh

Quarterly hotel room revenue

state filings
$100k$200k2017 Q1: $118,62620172017 Q2: $150,3142017 Q3: $149,1232017 Q4: $125,8702018 Q1: $115,22520182018 Q2: $197,5362018 Q3: $148,2812018 Q4: $176,3952019 Q1: $120,00020192019 Q2: $168,9662019 Q3: $175,4142019 Q4: $144,9412020 Q1: $83,95220202020 Q2: $83,0582020 Q3: $105,3832020 Q4: $123,4912021 Q1: $116,00620212021 Q2: $158,2412021 Q3: $170,6692021 Q4: $187,5972022 Q1: $121,27920222022 Q2: $133,6032022 Q3: $166,8472022 Q4: $126,5272023 Q1: $94,78620232023 Q2: $144,3422023 Q3: $138,5702023 Q4: $158,0682024 Q1: $117,69320242024 Q2: $181,0802024 Q3: $182,0852024 Q4: $188,0562025 Q1: $125,96320252025 Q2: $179,2762025 Q3: $197,2432025 Q4: $157,1252026 Q1: $133,4782026$133k

Room receipts reported by Coleman hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
20%40%2017: 7.3% STR share'172018: 11.2% STR share2019: 12.9% STR share'192020: 23.2% STR share2021: 23.3% STR share'212022: 31.9% STR share2023: 32.9% STR share'232024: 35.1% STR share2025: 34.8% STR share'252026: 33.4% STR share (5 months)33.4%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Coleman

2 filing locations
2 hotelsCombined TTM $652kMedian $/key $8kMedian YoY +23.5%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
S & K Hospitality, LLCIndependent48$535k$504k$11k-13.4%Screen
Budget InnIndependent28$124k$148k$5k+60.5%Screen

Every hotel and motel filing state room tax in Coleman, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$226k$113k33.4%
2025$660k$352k34.8%
2024$669k$361k35.1%
2023$536k$263k32.9%
2022$548k$257k31.9%
2021$633k$192k23.3%
2020$396k$120k23.2%
2019$609k$90k12.9%
2018$637k$81k11.2%
2017$544k$43k7.3%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Coleman County context

Census ACS + CBP
Population (2023)7,765 · -11.2% since 2013
Median household income$52,364 · was $31,373 in 2013
Median age48.5
Health care and social assistance376 employed · 16 establishments
Accommodation and food services239 employed · 25 establishments
Construction113 employed · 23 establishments
Wholesale trade84 employed · 8 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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