Cleveland, Texas hotel market

Liberty County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$6.3M
Room revenue, trailing 12 months
-13.5%
vs prior 12 months
$48
Market RevPAR, TTM*
9
Hotels filing room tax
364
Registry rooms
0
Rooms added YoY
0.2%
Short-term-rental share
Demand momentumDecliningSupply pressureStableDemand durabilityWeakeningSTR spilloverLowData confidenceMedium-high

The growth rate excludes $496k in flagged single-month filing anomalies at 1 property, where an amended filing lumped restated history into one month. Revenue totals are as filed.

Quarterly hotel room revenue

state filings
$1.0M$2.0M2017 Q1: $986,73820172017 Q2: $1,152,5262017 Q3: $1,585,5962017 Q4: $2,139,5182018 Q1: $1,741,51620182018 Q2: $1,464,6182018 Q3: $2,337,1602018 Q4: $1,178,6932019 Q1: $1,215,76220192019 Q2: $1,477,1432019 Q3: $1,631,1512019 Q4: $1,461,6012020 Q1: $1,161,29520202020 Q2: $1,134,0512020 Q3: $1,599,2142020 Q4: $1,232,9932021 Q1: $1,377,13320212021 Q2: $1,563,0142021 Q3: $1,620,4882021 Q4: $1,416,1092022 Q1: $1,184,49320222022 Q2: $1,524,9422022 Q3: $1,427,2182022 Q4: $1,347,3572023 Q1: $1,524,80020232023 Q2: $1,763,0992023 Q3: $1,548,0152023 Q4: $1,471,7782024 Q1: $1,291,73620242024 Q2: $1,878,4542024 Q3: $2,555,7642024 Q4: $1,862,5932025 Q1: $1,421,08020252025 Q2: $1,728,4292025 Q3: $1,595,8842025 Q4: $1,424,8002026 Q1: $1,596,4052026$1.6M

Room receipts reported by Cleveland hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
1%1%2017: 0.3% STR share'172018: 0.2% STR share2019: 0.1% STR share'192020: 0.5% STR share2021: 0.4% STR share'212022: 0.3% STR share2023: 0.2% STR share'232024: 0.2% STR share2025: 0.2% STR share'252026: 0.1% STR share (5 months)0.1%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Cleveland

9 filing locations
9 hotelsCombined TTM $6.3MMedian $/key $16kMedian YoY -14.8%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Holiday Inn ExpressIHG68$1.9M$1.9M$28k-10.3%Screen
Chain-O-LakesIndependent50$1.2M$1.4M$28k+36.1%Screen
Comfort Inn & SuitesChoice56$986k$1000k$18k-27.4%Screen
Best Western Cleveland Inn & SuitesBWH49$948k$905k$18k-27.6%Screen
Motel 6G6 Hospitality40$643k$634k$16k-30.8%Screen
Super 8 MotelWyndham43$186k$199k$5kScreen
N Zina LLC Dba Express Inn · quarterly filerIndependent24$163k$144k$6k+0.9%Screen
Delux Inn · quarterly filerIndependent17$77k$76k$4k-19.3%Screen
Budget Inn · quarterly filerIndependent17$58k$58k$3k+0.0%Screen

Every hotel and motel filing state room tax in Cleveland, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$2.7M$3k0.1%
2025$6.2M$15k0.2%
2024$7.6M$17k0.2%
2023$6.3M$13k0.2%
2022$5.5M$16k0.3%
2021$6.0M$26k0.4%
2020$5.1M$26k0.5%
2019$5.8M$5k0.1%
2018$6.7M$12k0.2%
2017$5.9M$17k0.3%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Liberty County context

Census ACS + CBP
Population (2023)97,993 · +28.9% since 2013
Median household income$64,773 · was $47,228 in 2013
Median age33.3
Construction2,079 employed · 142 establishments
Accommodation and food services1,760 employed · 121 establishments
Health care and social assistance1,418 employed · 109 establishments
Administrative and support and waste management and remediation services1,375 employed · 33 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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