Cisco, Texas hotel market

Eastland County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$1.2M
Room revenue, trailing 12 months
+53.1%
vs prior 12 months
$37
Market RevPAR, TTM*
3
Hotels filing room tax
88
Registry rooms
0
Rooms added YoY
13.7%
Short-term-rental share
Demand momentumVery highSupply pressureStableDemand durabilityElevated riskSTR spilloverLowData confidenceHigh

Quarterly hotel room revenue

state filings
$100k$200k$300k2017 Q1: $101,14720172017 Q2: $84,4562017 Q3: $108,8852017 Q4: $108,6822018 Q1: $112,48120182018 Q2: $120,6432018 Q3: $165,3692018 Q4: $166,2012019 Q1: $129,42520192019 Q2: $139,1212019 Q3: $130,8802019 Q4: $118,1302020 Q1: $110,08220202020 Q2: $140,4012020 Q3: $124,0862020 Q4: $135,1182021 Q1: $174,73020212021 Q2: $210,0562021 Q3: $276,0682021 Q4: $249,5002022 Q1: $180,58420222022 Q2: $125,7132022 Q3: $159,5812022 Q4: $150,4822023 Q1: $258,54520232023 Q2: $174,0552023 Q3: $174,5052023 Q4: $195,8502024 Q1: $202,82520242024 Q2: $214,7222024 Q3: $201,7832024 Q4: $182,5342025 Q1: $170,54520252025 Q2: $269,7912025 Q3: $320,8512025 Q4: $298,6642026 Q1: $249,0872026$249k

Room receipts reported by Cisco hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
20%2017: 8.9% STR share'172018: 13% STR share2019: 16.5% STR share'192020: 25.6% STR share2021: 14.9% STR share'212022: 17.2% STR share2023: 17.1% STR share'232024: 19.6% STR share2025: 16.4% STR share'252026: 12.1% STR share (5 months)12.1%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Cisco

3 filing locations
3 hotelsCombined TTM $1.2MMedian $/key $12kMedian YoY +49.8%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Lone Star InnIndependent31$470k$519k$17k+49.8%Screen
Executive InnIndependent30$328k$362k$12k+45.8%Screen
Cisco InnIndependent27$261k$318k$12k+68.8%Screen

Every hotel and motel filing state room tax in Cisco, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$472k$65k12.1%
2025$1.1M$207k16.4%
2024$802k$195k19.6%
2023$803k$165k17.1%
2022$616k$128k17.2%
2021$910k$159k14.9%
2020$510k$176k25.6%
2019$518k$102k16.5%
2018$565k$84k13%
2017$403k$39k8.9%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Eastland County context

Census ACS + CBP
Population (2023)17,846 · -3.4% since 2013
Median household income$51,741 · was $34,914 in 2013
Median age42.6
Construction686 employed · 42 establishments
Health care and social assistance645 employed · 45 establishments
Accommodation and food services548 employed · 57 establishments
Other services (except public administration)269 employed · 59 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

Screen a specific hotel

A screening turns one property's public record into a cited report: monthly revenue back to 2017, ownership and franchise research, competitive set, hazard history, and the market context on this page. New accounts get 3 free screenings.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

All Texas hotel markets