Cedar Park, Texas hotel market

Williamson County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$22.3M
Room revenue, trailing 12 months
-1.9%
vs prior 12 months
$65
Market RevPAR, TTM*
12
Hotels filing room tax
940
Registry rooms
0
Rooms added YoY
13.5%
Short-term-rental share
Demand momentumFlatSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceHigh

Quarterly hotel room revenue

state filings
$2.5M$5.0M$7.5M2017 Q1: $3,139,72120172017 Q2: $3,435,8432017 Q3: $3,288,8352017 Q4: $3,148,9872018 Q1: $3,116,94120182018 Q2: $3,610,5462018 Q3: $3,140,5332018 Q4: $3,283,4762019 Q1: $3,535,27720192019 Q2: $4,202,1342019 Q3: $3,747,5812019 Q4: $3,797,4372020 Q1: $2,962,56920202020 Q2: $1,705,0832020 Q3: $2,598,8102020 Q4: $2,577,1722021 Q1: $3,514,18220212021 Q2: $5,082,2132021 Q3: $5,116,6922021 Q4: $5,135,1972022 Q1: $5,144,80020222022 Q2: $6,557,6242022 Q3: $5,833,6732022 Q4: $6,376,6772023 Q1: $6,101,48520232023 Q2: $6,590,1042023 Q3: $7,352,7692023 Q4: $5,905,1942024 Q1: $5,316,22220242024 Q2: $6,647,2582024 Q3: $5,205,4702024 Q4: $5,876,4312025 Q1: $5,591,11920252025 Q2: $5,897,3492025 Q3: $5,458,1422025 Q4: $5,615,9802026 Q1: $5,502,6132026$5.5M

Room receipts reported by Cedar Park hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
10%2017: 1.3% STR share'172018: 2.7% STR share2019: 4.3% STR share'192020: 6.6% STR share2021: 7.3% STR share'212022: 9.5% STR share2023: 9.8% STR share'232024: 10.8% STR share2025: 11.9% STR share'252026: 15.5% STR share (5 months)15.5%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Cedar Park

14 filing locations
14 hotelsCombined TTM $22.3MMedian $/key $19kMedian YoY -7.2%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Springhill Suites Austin Cedar ParkMarriott85$3.4M$3.6M$42k+9.3%Screen
Hyatt Place Austin Cedar ParknewHyatt137$1.9M (7mo)$3.5M$26kScreen
Hampton Inn & SuitesHilton110$3.2M$3.2M$29k+1.0%Screen
Staybridge Suites Cedar ParkIHG82$2.5M$2.4M$30k-6.4%Screen
La Quinta Cedar ParkWyndham75$1.8M$1.8M$23k-10.8%Screen
Motel 6 Cedar ParkG6 Hospitality80$1.6M$1.6M$20k+43.8%Screen
Holiday Inn Express & Suites Cedar ParkIHG62$1.5M$1.5M$25k+6.1%Screen
Candlewood SuitesIHG80$1.6M$1.5M$18k-10.3%Screen
Quality InnChoice56$949k$870k$16k-8.1%Screen
Comfort SuitesChoice78$841k$793k$10k-31.9%Screen

Every hotel and motel filing state room tax in Cedar Park, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 940Added YoY 0New filing locations 1
Began filingHyatt Place Austin Cedar Park · 137 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$9.5M$1.7M15.5%
2025$22.6M$3.1M11.9%
2024$23.0M$2.8M10.8%
2023$25.9M$2.8M9.8%
2022$23.9M$2.5M9.5%
2021$18.8M$1.5M7.3%
2020$9.8M$701k6.6%
2019$15.3M$685k4.3%
2018$13.2M$369k2.7%
2017$13.0M$173k1.3%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Williamson County context

Census ACS + CBP
Population (2023)643,889 · +45.9% since 2013
Median household income$108,309 · was $71,803 in 2013
Median age37.2
Accommodation and food services26,062 employed · 1,297 establishments
Health care and social assistance23,974 employed · 1,657 establishments
Professional, scientific, and technical services22,436 employed · 2,258 establishments
Construction20,814 employed · 1,649 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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