Bonham, Texas hotel market

Fannin County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$4.0M
Room revenue, trailing 12 months
+9.8%
vs prior 12 months
$46
Market RevPAR, TTM*
6
Hotels filing room tax
239
Registry rooms
0
Rooms added YoY
4.8%
Short-term-rental share
Demand momentumModerateSupply pressureStableDemand durabilityStableSTR spilloverLowData confidenceHigh

Quarterly hotel room revenue

state filings
$500k$1.0M2017 Q1: $373,56320172017 Q2: $417,2322017 Q3: $456,8782017 Q4: $486,4532018 Q1: $529,91520182018 Q2: $564,4972018 Q3: $628,6802018 Q4: $584,2932019 Q1: $571,00920192019 Q2: $603,6022019 Q3: $633,0242019 Q4: $619,7952020 Q1: $545,30720202020 Q2: $559,6902020 Q3: $634,2662020 Q4: $603,6452021 Q1: $607,80720212021 Q2: $592,6952021 Q3: $673,2852021 Q4: $695,1382022 Q1: $753,96320222022 Q2: $800,9412022 Q3: $790,8512022 Q4: $736,3292023 Q1: $692,39720232023 Q2: $882,8222023 Q3: $932,1982023 Q4: $815,9272024 Q1: $747,75820242024 Q2: $1,009,6232024 Q3: $900,7902024 Q4: $858,7192025 Q1: $853,16220252025 Q2: $1,035,6642025 Q3: $1,028,6392025 Q4: $1,033,1212026 Q1: $952,4192026$952k

Room receipts reported by Bonham hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
5%2017: 3.3% STR share'172018: 2.6% STR share2019: 2.4% STR share'192020: 2% STR share2021: 3.4% STR share'212022: 2.8% STR share2023: 3.7% STR share'232024: 4.7% STR share2025: 3.9% STR share'252026: 7.1% STR share (5 months)7.1%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Bonham

7 filing locations
7 hotelsCombined TTM $4.0MMedian $/key $16kMedian YoY +4.3%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Holiday Inn ExpressIHG65$1.9M$2.0M$31k+7.8%Screen
Bestbon Hospitality LLCIndependent57$858k$908k$16k+35.6%Screen
Americas Best Value InnSonesta53$895k$827k$16k+0.9%Screen
Economy InnIndependent32$128k$125k$4k-24.1%Screen
Bonham InnnewIndependent26$28k (2mo)$80k (7mo)Screen
Bonham Inn MotelIndependent26$75k$38k (8mo)Screen
Four Winds Victorian Venue And Suites · quarterly filerIndependent6$19k$23k$4kScreen

Every hotel and motel filing state room tax in Bonham, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 239Added YoY 0New filing locations 1
Began filingBonham Inn · 26 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$1.6M$120k7.1%
2025$4.0M$160k3.9%
2024$3.5M$174k4.7%
2023$3.3M$129k3.7%
2022$3.1M$89k2.8%
2021$2.6M$91k3.4%
2020$2.3M$48k2%
2019$2.4M$60k2.4%
2018$2.3M$61k2.6%
2017$1.7M$60k3.3%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Fannin County context

Census ACS + CBP
Population (2023)36,525 · +8% since 2013
Median household income$68,377 · was $44,355 in 2013
Median age40.7
Health care and social assistance977 employed · 45 establishments
Accommodation and food services800 employed · 39 establishments
Construction594 employed · 62 establishments
Other services (except public administration)271 employed · 71 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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