Big Spring, Texas hotel market

Howard County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$39.0M
Room revenue, trailing 12 months
-0.9%
vs prior 12 months
$52
Market RevPAR, TTM*
22
Hotels filing room tax
2,050
Registry rooms
+92
Rooms added YoY
3%
Short-term-rental share
Demand momentumFlatSupply pressureRisingDemand durabilityStableSTR spilloverLowData confidenceMedium

The growth rate excludes $4.0M in flagged single-month filing anomalies at 3 properties, where an amended filing lumped restated history into one month. Revenue totals are as filed.

Quarterly hotel room revenue

state filings
$5.0M$10.0M2017 Q1: $4,271,45620172017 Q2: $5,116,9372017 Q3: $6,388,4802017 Q4: $6,927,0612018 Q1: $8,993,45420182018 Q2: $10,607,0442018 Q3: $10,596,4352018 Q4: $9,703,6242019 Q1: $9,221,96820192019 Q2: $9,596,8062019 Q3: $8,457,1922019 Q4: $7,443,0762020 Q1: $9,262,32020202020 Q2: $3,231,1442020 Q3: $4,117,7102020 Q4: $4,061,1132021 Q1: $5,625,84720212021 Q2: $6,297,3282021 Q3: $5,565,8752021 Q4: $5,071,0272022 Q1: $5,981,55620222022 Q2: $7,231,8952022 Q3: $8,733,5792022 Q4: $8,766,2962023 Q1: $9,251,05620232023 Q2: $10,131,0072023 Q3: $8,908,8152023 Q4: $8,467,6502024 Q1: $9,134,28320242024 Q2: $10,167,3902024 Q3: $9,044,4172024 Q4: $9,189,1682025 Q1: $12,405,57320252025 Q2: $9,773,3662025 Q3: $10,600,1682025 Q4: $8,602,3482026 Q1: $10,998,7652026$11.0M

Room receipts reported by Big Spring hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
2%4%2017: 0% STR share'172018: 0.1% STR share2019: 0.4% STR share'192020: 1.4% STR share2021: 1.3% STR share'212022: 1.4% STR share2023: 1.7% STR share'232024: 2.1% STR share2025: 2.3% STR share'252026: 3.7% STR share (5 months)3.7%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Big Spring

23 filing locations
23 hotelsCombined TTM $39.0MMedian $/key $17kMedian YoY +7.9%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Target Hospitality Big Spring LodgeIndependent386$8.5M$5.7M$15k-38.4%Screen
Ahg Big Spring, LpIndependent388$5.2M$4.9M$13k-10.7%Screen
Towneplace Suites Big SpringMarriott111$4.5M$4.7M$42k+8.8%Screen
Hampton Inn & SuitesHilton85$6.6M$3.6M$43kScreen
La Quinta Inn & SuitesWyndham73$2.4M$2.5M$34k+3.4%Screen
Hotel SettlesIndependent65$2.2M$2.4M$36k+0.5%Screen
Best WesternBWH61$1.7M$1.8M$29k+14.4%Screen
Home 2 Suites Big SpringnewIndependent92$1.6M (5mo)Screen
Spring City InnIndependent66$1.5M$1.6M$24k+15.6%Screen
Baymont Inn & Suites, Big SpringWyndham75$1.4M$1.5M$20k+8.8%Screen

Every hotel and motel filing state room tax in Big Spring, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 2,050Added YoY +92New filing locations 1
Began filingHome 2 Suites Big Spring · 92 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$16.9M$640k3.7%
2025$41.4M$953k2.3%
2024$37.5M$793k2.1%
2023$36.8M$652k1.7%
2022$30.7M$424k1.4%
2021$22.6M$305k1.3%
2020$20.7M$293k1.4%
2019$34.7M$154k0.4%
2018$39.9M$27k0.1%
2017$22.7M$500%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Howard County context

Census ACS + CBP
Population (2023)33,127 · -6.1% since 2013
Median household income$71,457 · was $45,612 in 2013
Median age37
Health care and social assistance2,087 employed · 67 establishments
Accommodation and food services1,219 employed · 85 establishments
Mining, quarrying, and oil and gas extraction646 employed · 50 establishments
Other services (except public administration)612 employed · 72 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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