Ben Wheeler, Texas hotel market

Van Zandt County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$8k
Room revenue, trailing 12 months
vs prior 12 months
$1
Market RevPAR, TTM*
1
Hotels filing room tax
18
Registry rooms
0
Rooms added YoY
84.4%
Short-term-rental share
Demand momentumUnknownSupply pressureStableDemand durabilityStableSTR spilloverHighData confidenceMedium-high

Quarterly hotel room revenue

state filings
$2k$4k$6k2017 Q1: $1,00020172017 Q2: $3,3402017 Q3: $2,0342017 Q4: $4,7552018 Q1: $2,00020182018 Q2: $4,1702018 Q3: $3,9202018 Q4: $5,1302019 Q1: $1,13520192019 Q2: $4,6062019 Q3: $1,2952019 Q4: $1,6002020 Q1: $34020202020 Q2: $4,9752020 Q3: $3,5552020 Q4: $6,2702021 Q1: $1,69420212021 Q2: $3,6252021 Q3: $4,8502021 Q4: $3,7752022 Q1: $44020222022 Q2: $6,8022022 Q3: $3,1352022 Q4: $6,8022023 Q1: $6,80220232023 Q2: $3,4182023 Q3: $1,5582023 Q4: $2,9742024 Q1: $2,26420242024 Q2: $5,2622024 Q3: $4,5272024 Q4: $3,0142025 Q1: $96920252025 Q2: $1,9712025 Q3: $2,8892025 Q4: $3,2732026 Q1: $02026$0

Room receipts reported by Ben Wheeler hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
50%100%2017: 77.6% STR share'172018: 70.8% STR share2019: 76.7% STR share'192020: 45.6% STR share2021: 43.4% STR share'212022: 57.6% STR share2023: 59.1% STR share'232024: 64.7% STR share2025: 74.6% STR share'252026: 100% STR share (5 months)100%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Ben Wheeler

1 filing locations
1 hotelCombined TTM $8kMedian $/key $452Median YoY
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Wood Haven Cabins · quarterly filerIndependent18$9k$8k$452Screen

Every hotel and motel filing state room tax in Ben Wheeler, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$0$9k100%
2025$9k$27k74.6%
2024$15k$28k64.7%
2023$15k$21k59.1%
2022$17k$23k57.6%
2021$14k$11k43.4%
2020$15k$13k45.6%
2019$9k$28k76.7%
2018$15k$37k70.8%
2017$11k$39k77.6%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Van Zandt County context

Census ACS + CBP
Population (2023)61,323 · +16.8% since 2013
Median household income$68,274 · was $43,439 in 2013
Median age42.1
Accommodation and food services1,479 employed · 100 establishments
Construction1,322 employed · 170 establishments
Health care and social assistance894 employed · 69 establishments
Other services (except public administration)618 employed · 127 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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