Addison, Texas hotel market

Dallas County · Measured room revenue from state hotel occupancy tax filings, through May 2026.

$86.8M
Room revenue, trailing 12 months
+17.0%
vs prior 12 months
$74
Market RevPAR, TTM*
20
Hotels filing room tax
3,207
Registry rooms
+458
Rooms added YoY
2%
Short-term-rental share
Demand momentumHighSupply pressureRising fastDemand durabilityStableSTR spilloverLowData confidenceMedium-high

The growth rate excludes $13.7M in flagged single-month filing anomalies at 1 property, where an amended filing lumped restated history into one month. Revenue totals are as filed.

Quarterly hotel room revenue

state filings
$10.0M$20.0M$30.0M2017 Q1: $18,607,99620172017 Q2: $19,287,3272017 Q3: $17,850,3702017 Q4: $16,310,3062018 Q1: $17,861,26020182018 Q2: $17,065,0322018 Q3: $15,196,2522018 Q4: $14,759,9122019 Q1: $16,110,98220192019 Q2: $17,155,3632019 Q3: $15,704,0452019 Q4: $15,274,8162020 Q1: $15,345,70020202020 Q2: $4,603,9422020 Q3: $6,290,2152020 Q4: $6,228,6292021 Q1: $7,971,90720212021 Q2: $11,158,4392021 Q3: $12,237,5642021 Q4: $12,605,9532022 Q1: $13,534,11820222022 Q2: $17,088,4442022 Q3: $14,991,8182022 Q4: $15,928,2582023 Q1: $16,973,94120232023 Q2: $17,103,1682023 Q3: $16,329,5552023 Q4: $15,726,4002024 Q1: $18,070,17620242024 Q2: $19,780,2822024 Q3: $17,263,9332024 Q4: $17,158,9412025 Q1: $19,278,84420252025 Q2: $34,974,3622025 Q3: $19,328,2662025 Q4: $20,458,9782026 Q1: $23,245,8162026$23.2M

Room receipts reported by Addison hotels to the Texas Comptroller, summed by calendar quarter so monthly and quarterly filers land in the same buckets. Short-term rentals are excluded and measured separately. *Market RevPAR divides trailing revenue by registry rooms x 365; registry capacity can lag renovations.

Short-term-rental share

measured
1%2%2017: 0.1% STR share'172018: 0.3% STR share2019: 0.6% STR share'192020: 1% STR share2021: 1.7% STR share'212022: 1.4% STR share2023: 1.8% STR share'232024: 1.7% STR share2025: 1.8% STR share'252026: 2% STR share (5 months)2%

STR share of all measured lodging revenue: platform remittances (Airbnb, Vrbo, Vacasa) plus individually permitted hosts and rental managers. Open dots are partial years.

Hotels in Addison

27 filing locations
27 hotelsCombined TTM $86.8MMedian $/key $16kMedian YoY -3.8%
HotelBrand familyRoomsFY2025 revenueTTM revenue$/keyYoY
Renaissance-Dallas/Addison HotelMarriott528$33.2M$19.5M$37kScreen
Home 2 Suites AbileneIndependent128$7.1M$9.8M$76k+113.0%Screen
Home2 Suites By Hilton AbileneHilton111$6.7M$9.0M$81k+88.7%Screen
Town Place Suites AbileneIndependent112$6.2M$8.6M$76k+121.2%Screen
Courtyard Addison QuorumIndependent176$5.4M$5.4M$31k+12.8%Screen
Budget Suites Of America Tx-344Independent344$5.5M$5.2M$15k-7.9%Screen
Home2 Suites By Hilton - AddisonHilton132$5.2M$5.1M$39k-8.0%Screen
Courtyard Marriott Dallas Addison/MidwayMarriott145$4.1M$4.0M$27k-0.1%Screen
Equinox Hotel Addison Hgi, LLCIndependent96$2.8M$2.8M$29k-0.4%Screen
Springhill Suites By Marriott Dallas AddisonnewMarriott159$205k (1mo)$2.0M (6mo)Screen

Every hotel and motel filing state room tax in Addison, ranked by trailing-12-month reported receipts. Brand and tier are read from the filing name; $/key divides TTM revenue by registry rooms. Quarterly filers report at quarter granularity, so their trailing windows can lag by up to two months.

Supply pipeline

measured + verified reports
Registry rooms 3,207Added YoY +458New filing locations 5
Began filingSpringhill Suites By Marriott Dallas Addison · 159 keys · first filings within the trailing year
Began filingHyatt House · 132 keys · first filings within the trailing year
Began filingHoliday Inn & Suites · 102 keys · first filings within the trailing year
Began filingHotel Dax · 426 keys · first filings within the trailing year
Began filingNew Horizon Hospitality LLC · 107 keys · first filings within the trailing year

Measured entries come from state tax registrations (a hotel appears when it starts filing room tax). Named pipeline entries are individually verified against reporting or the TDLR construction registry; room counts are never estimated.

Hotels vs short-term rentals

measured · state filings
YearHotel revenueSTR revenueSTR share
2026 (5mo)$40.1M$834k2%
2025$94.0M$1.7M1.8%
2024$72.3M$1.3M1.7%
2023$66.1M$1.2M1.8%
2022$61.5M$899k1.4%
2021$44.0M$753k1.7%
2020$32.5M$333k1%
2019$64.2M$363k0.6%
2018$64.9M$191k0.3%
2017$72.1M$90k0.1%

Short-term-rental revenue combines platform remittances (Airbnb, Vrbo and similar file one aggregate per city) and individually permitted hosts and rental managers. Revenue is measured; listing counts are not derivable from tax filings.

Dallas County context

Census ACS + CBP
Population (2023)2,603,816 · +7.9% since 2013
Median household income$74,149 · was $49,481 in 2013
Median age34
Health care and social assistance186,607 employed · 8,134 establishments
Professional, scientific, and technical services152,880 employed · 10,685 establishments
Administrative and support and waste management and remediation services143,155 employed · 3,850 establishments
Accommodation and food services130,385 employed · 6,468 establishments

American Community Survey 5-year estimates and County Business Patterns, county level. Employment counts are private-sector payroll establishments.

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Methodology. Measured from TX Comptroller hotel occupancy tax filings. Corporate housing operators, condo/HOA rental regimes, RV parks, and vacation-rental managers are classified out of the hotel universe by name; hand corrections via override_class win over the computed class. Self-reported and unaudited; amended filings restate history. Registry room capacity can lag renovations. Growth figures need full 12-month coverage in both years; partial-coverage locations show revenue but no growth rate. Quarterly filers are included at quarter granularity: their trailing windows can lag monthly filers by up to two months. Market growth rates substitute a typical month for detector-flagged single-month filing anomalies (amended filings lumped into one month); raw revenue totals stay as filed. Registry room counts that are impossible for the building (a re-registered permit filing 18,872 units against 188) fall back to the last plausible count filed at the same address, or are withheld from room totals when no such filing exists. Room and hotel counts are per building: when a hotel changes filing entities, its co-located registrations count once, at the most recently seen plausible room count, while revenue sums across every filer. Platform rows are city-level aggregates remitted by booking platforms (Airbnb, Vrbo/HomeAway, and similar) under marketplace agreements; they carry real revenue but placeholder unit counts, so listing counts are NOT derivable from this data. Individual-filer figures capture hosts with their own tax permits plus vacation-rental managers and condo rental programs classified by name (one manager can file many locations under one permit); corporate housing operators and RV parks are excluded from both sides. A host who files individually may also have some bookings remitted by a platform, so minor double counting is possible. The small-property heuristic (<=4 units) can misclassify tiny B&Bs or motels. All figures are self-reported, unaudited, and restated by amended filings. Figures are our interpretation of public state records and are not a valuation or investment advice.

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